| Brand | SPLASH FASHIONS |
| Product/Service | THE ICONIC |
| Entrant | VMLY&R Dubai, UNITED ARAB EMIRATES |
| Category | Posters |
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Idea Creation
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VMLY&R Dubai, UNITED ARAB EMIRATES
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Background
The Biggest Sale of the year at Splash Iconic Store
Describe the creative idea (40% of vote)
Sales at Splash Iconic have a unique ability to unmask humanity in its most primal nature.
Describe the execution (40% of vote)
When a homosapien hears about the sale, their instincts take on a more primal form,
turning their ‘wants’ into raw animal desire. But once they acquire the coveted sale items they desire, their beastly nature is quelled as they return to their more civilized human selves.
List the results (20% of vote)
Complete soldout season of sale.
Credits
| Kalpesh Patankar |
VMLY&R |
CCO / Art Director |
| Shahir Zag |
Freelance |
Writer |
| Illusion CGI Studio |
Illusion CGI Studio |
illustrator |
| Alok Gadkar |
The Classic Partnership Advertising |
Managing Director |
| Rahul Kantharia |
The Classic Partnership Advertising |
General Manager |
| Arunima Vijayanand |
The Classic Partnership Advertising |
Account Executive |
| Nikhil Chaturvedi |
The landmark group |
Brand Manager |