|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Creation of a new Brand Identity
|
ILA BANK
BANK ABC / ONLINE BANKING APP |
SUPERUNION London |
UNITED KINGDOM |
Bronze
|
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A02 Rebrand / Refresh of an existing Brand
|
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B01 Books
|
THE BOOK OF ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B02 Brand Collateral
|
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE |
FP7 McCANN Dubai |
UNITED ARAB EMIRATES |
Gold
|
SHIFT+K+F+C
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B03 Posters
|
DREAM NUMBER
LOTO LIBANAIS / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
BEARD BIBS
GENERAL MILLS / HAAGEN DAZS |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
OCEAN IN A BAG
BEE'AH / PLASTIC POLLUTION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Silver
|
WATCH FOR WIFI
SAUDI TELECOM COMPANY / PUBLIC WIFI |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Bronze
|
FARMERS, OUR PRIDE
PEPSICO / PEPSICO INDIA |
DIGITAS Dubai |
UNITED ARAB EMIRATES |
Short List |
THE REVIVE PROJECT IV
BW REPORT / ARABIC CALLIGRAPHY WORKSHOP |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
#STAYATHOMEHEROES
BATELCO / BATELCO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION |
LEO BURNETT Riyadh |
SAUDI ARABIA |
Bronze
|
|
B05 Self-promotion
|
HIS OTHER STATS: AN INTERACTIVE DATA JOURNEY INTO MO SALAH'S LIFE ON TWITTER
KAIRO FOR IDEAS / KAIRO'S DATA AND INTELLIGENCE DEPARTMENT |
KAIRO Cairo |
EGYPT |
Silver
|
|
C01 Digital & Interactive Design
|
DREAM NUMBER
LOTO LIBANAIS / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
TWIX FACE-OFF
TWIX / TWIX |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
Short List |
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700 |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Short List |
MINIMAL
NISSAN MIDDLE EAST / NISSAN |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D01 Live Events
|
TWITTER PLAYHOUSE
TWITTER / TWITTER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D02 Multi Channel Experience
|
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES |
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D03 Point of Sales, Consumer Touchpoints & In-store Collateral
|
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D06 Spatial & Sculptural Exhibitions and Experiences
|
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION |
TRAFFIC DIGITAL Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
E02 FMCG including Food & Drink
|
IXSIR- DESIGN DRIVEN BY DATA- BOTTLE BRANDING
IXSIR WINE / LIMITED EDITION BOTTLE BRANDING |
WONDEREIGHT LEBANON Jisr El Bacha |
LEBANON |
Short List |
|
F01 Consumer Products
|
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
|
F02 Environmental / Social Impact
|
WE THE UNBURNT
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Short List |
|
F03 Innovation & Solution
|
SELF-TIMING SOAP
DELIVEROO / DELIVEROO |
‿ AND US Dubai |
UNITED ARAB EMIRATES |
Silver
|