2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
ILA BANK
BANK ABC / ONLINE BANKING APP
SUPERUNION London UNITED KINGDOM
Bronze
A02 Rebrand / Refresh of an existing Brand
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
B01 Books
THE BOOK OF ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B02 Brand Collateral
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
B03 Posters
ROOM TO CHANGE
IKEA / IKEA STORAGE & ORGANISATION
LEO BURNETT Riyadh SAUDI ARABIA
Bronze
#STAYATHOMEHEROES
BATELCO / BATELCO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
THE REVIVE PROJECT IV
BW REPORT / ARABIC CALLIGRAPHY WORKSHOP
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
FARMERS, OUR PRIDE
PEPSICO / PEPSICO INDIA
DIGITAS Dubai UNITED ARAB EMIRATES
Short List
WATCH FOR WIFI
SAUDI TELECOM COMPANY / PUBLIC WIFI
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
OCEAN IN A BAG
BEE'AH / PLASTIC POLLUTION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
BEARD BIBS
GENERAL MILLS / HAAGEN DAZS
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B05 Self-promotion
HIS OTHER STATS: AN INTERACTIVE DATA JOURNEY INTO MO SALAH'S LIFE ON TWITTER
KAIRO FOR IDEAS / KAIRO'S DATA AND INTELLIGENCE DEPARTMENT
KAIRO Cairo EGYPT
Silver
C01 Digital & Interactive Design
MINIMAL
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
TWIX FACE-OFF
TWIX / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D01 Live Events
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
D02 Multi Channel Experience
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
D03 Point of Sales, Consumer Touchpoints & In-store Collateral
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
D06 Spatial & Sculptural Exhibitions and Experiences
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Gold
E02 FMCG including Food & Drink
IXSIR- DESIGN DRIVEN BY DATA- BOTTLE BRANDING
IXSIR WINE / LIMITED EDITION BOTTLE BRANDING
WONDEREIGHT LEBANON Jisr El Bacha LEBANON
Short List
F01 Consumer Products
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
F02 Environmental / Social Impact
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
WE THE UNBURNT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
Short List
F03 Innovation & Solution
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Silver