Brand | MOLTO |
Product/Service | MOLTO MAGNUM |
Entrant | CIRCUS Giza, EGYPT |
Category | Use of Licensed or Adapted Music |
Idea Creation
|
CIRCUS Giza, EGYPT
|
Production
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
Additional Company
|
EDITA FOOD INDUSTRIES Cairo, EGYPT
|
Write a short summary of what happens in the film
Three top Egyptian celebrities known for their dramatic roles are singing a rap song in a music video about how the new Molto Magnum is bigger and has extra filling, so much that it oozes out of the croissant.
Cultural / Context information for the jury
Our celebrities are singing about how much filling Molto Magnum has to the music of 2019’s most popular rap song “Bazet.” A song that went viral even with people who never listen to rap music. In Arabic “Bazet” means “things have gone wrong” but by changing one letter “Bazez” means “oozing out.”
After getting the rights to the original song, We have re-written the words to show how much filling Molto Magnum has.
Link to Original song:
https://www.youtube.com/watch?v=ZiPSf1OSwYI
Tell the jury about the choice of music track.
The choice of song was made with the key consumer target in mind. Rap is a growing phenomenon in Egypt and our target is following closely the latest tunes from their favorite stars. Choosing this song is literally communicating our message in their language!
Credits
Sherif Nashed |
Circus |
Lead Creative |
Essa Mostafa |
Circus |
Copywriter |
Laila Mohamed |
Circus |
Creative |
Basem Amer |
Circus |
Creative |
Sherif Boghdady |
Circus |
Managing Director |
Dalia Hosny |
Circus |
Account Manager |
Salma Cherif |
Circus |
Account Manager |
Tameem Younis |
N\A |
Director |
Links
Video URL