2020/2021 Winners & Shortlists

MOLTO SANDWICH - HUNGER CRASHING

BrandMOLTO
Product/ServiceMOLTO SANDWICH
EntrantCIRCUS Giza, EGYPT
CategoryProduction Design / Art Direction
Idea Creation CIRCUS Giza, EGYPT
Production MAGIC BEANS PRODUCTIONS Cairo, EGYPT
Additional Company EDITA FOOD INDUSTRIES Cairo, EGYPT

Write a short summary of what happens in the film

When a girl gets hungry her friend offers her a “Molto” Sandwich. But the girl is doubtful and demands real food to fill her up. At that moment a number of celebrities start crashing the living room trying to convince her of Molto’s hunger filling abilities. When they find that the girl is still doubtful and to add to the absurdity of the situation the celebrities start to re-enter the room trying to top their own stories just to convince her of how filling it is.

Cultural / Context information for the jury

As Egyptians, we just love to ‘top it up’ whatever it is. There’s always someone who thinks he’s been through more, done a lot more, or simply has a better story.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

This one was pretty challenging. Building an oversized living room 2 meters above ground to allow a persons to break through the floor after making his entry through the ceiling. This set had to be built in one of Egypt’s largest studios to allow the cranes to have a full person enter through the ceiling, followed by an explorer who breaks through a wall with a snow machine blowing behind him through out the whole ad and a revolving wall with a full person turning with it. We also had to account for multiple takes for breaking into the room. As well as the positions of the actors who appear twice in the same shot. The set had to look stylish and interesting yet with neutral colors so as not to look too busy and cluttered with all those characters in the same place.

Credits

Name Company Role
Sherif Nashed Circus Creative Lead
Essa Mostafa Circus Copywriter
Laila Mohamed Circus Creative
Basem Amer Circus Creative
Sherif Boghdady Circus Managing Director
Dalia Hosny Circus Account Manager
Salma Cherif Circus Account Manager
Mohamed El Zayat N/A Director
Hisham Mahdy N\A Art Director
Reem Emad Circus Account Executive
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