MOLTO SANDWICH - HUNGER CRASHING
Brand | MOLTO |
Product/Service | MOLTO SANDWICH |
Entrant | CIRCUS Giza, EGYPT |
Category | Production Design / Art Direction |
Idea Creation
|
CIRCUS Giza, EGYPT
|
Production
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
Additional Company
|
EDITA FOOD INDUSTRIES Cairo, EGYPT
|
Write a short summary of what happens in the film
When a girl gets hungry her friend offers her a “Molto” Sandwich. But the girl is doubtful and demands real food to fill her up. At that moment a number of celebrities start crashing the living room trying to convince her of Molto’s hunger filling abilities.
When they find that the girl is still doubtful and to add to the absurdity of the situation the celebrities start to re-enter the room trying to top their own stories just to convince her of how filling it is.
Cultural / Context information for the jury
As Egyptians, we just love to ‘top it up’ whatever it is. There’s always someone who thinks he’s been through more, done a lot more, or simply has a better story.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
This one was pretty challenging. Building an oversized living room 2 meters above ground to allow a persons to break through the floor after making his entry through the ceiling. This set had to be built in one of Egypt’s largest studios to allow the cranes to have a full person enter through the ceiling, followed by an explorer who breaks through a wall with a snow machine blowing behind him through out the whole ad and a revolving wall with a full person turning with it. We also had to account for multiple takes for breaking into the room. As well as the positions of the actors who appear twice in the same shot.
The set had to look stylish and interesting yet with neutral colors so as not to look too busy and cluttered with all those characters in the same place.
Credits
Sherif Nashed |
Circus |
Creative Lead |
Essa Mostafa |
Circus |
Copywriter |
Laila Mohamed |
Circus |
Creative |
Basem Amer |
Circus |
Creative |
Sherif Boghdady |
Circus |
Managing Director |
Dalia Hosny |
Circus |
Account Manager |
Salma Cherif |
Circus |
Account Manager |
Mohamed El Zayat |
N/A |
Director |
Hisham Mahdy |
N\A |
Art Director |
Reem Emad |
Circus |
Account Executive |
Links
Social Media URL