MOLTO SANDWICH - HUNGER CRASHING
Brand | MOLTO |
Product/Service | MOLTO SANDWICH |
Entrant | CIRCUS Giza, EGYPT |
Category | Direction |
Idea Creation
|
CIRCUS Giza, EGYPT
|
Production
|
MAGIC BEANS PRODUCTIONS Cairo, EGYPT
|
Additional Company
|
EDITA FOOD INDUSTRIES Cairo, EGYPT
|
Write a short summary of what happens in the film
When a girl gets hungry her friend offers her a “Molto” Sandwich. But the girl is doubtful and demands real food to fill her up. At that moment a number of celebrities start crashing the living room trying to convince her of Molto’s hunger filling abilities.
When they find that the girl is still doubtful and to add to the absurdity of the situation the celebrities start to re-enter the room trying to top their own stories just to convince her of how filling it is.
Cultural / Context information for the jury
As Egyptians, we just love to ‘top it up’ whatever it is. There’s always someone who thinks he’s been through more, done a lot more, or simply has a better story.
Tell the jury anything relevant about the direction. Do not name the director.
Most of the work was made in camera. There was no vfx for snow. The break of the wall and the hole in the floor were both in camera work (the hole in the floor was enhanced a bit by vfx). The ceiling hole was also real, along with the dust that it produced as the actor dropped. As two of the actors had to play two parts (in rather heavy make up), the schedule of shooting along with the camera locks were logistical nightmares. Everyone (except the boy and girl in the beginning) is an Egyptian super star, playing a role entirely outside of their comfort zone. Malek (the actor dropping from the ceiling), did his own stunt. In order to avoid cuts to move forward in the film’s timeline, the whole film was shot as if it is a real-time piece of theater.
Credits
Sherif Nashed |
Circus |
Creative Lead |
Essa Mostafa |
Circus |
Copywriter |
Laila Mohamed |
Circus |
Creative |
Basem Amer |
Circus |
Creative |
Sherif Boghdady |
Circus |
Managing Director |
Dalia Hosny |
Circus |
Account Manager |
Salma Cherif |
Circus |
Account Manager |
Mohamed El Zayat |
N/A |
Director |
Hisham Mahdy |
N\A |
Art Director |
Reem Emad |
Circus |
Account Executive |
Links
Social Media URL