2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

The film consists of a series of sequences where we see people consuming mandolin between 2 things. Each sequence is a creative/absurd translation of a common saying or phrase that has become pop culture in Egypt.

Cultural / Context information for the jury

A fast snack like Mandolin is usually consumed on the go by teenagers. It’s so light that it fits between any 2 activities. To embed this idea into our target’s minds we played on all the sayings, movies, books, songs that have the word “in between” in them and wove them together into a rap song. The song was performed by Abyusif, Egypt’s top underground Rapper. Explaining some of the lyrics in the song: Mandolin ... between anything and the other I’ll eat it between 2 castles (Between 2 castles is a famous novel by Naguib Mahfouz) Between 2 fires (is a saying that means you can’t make a choice) Give and take between the buyer and the seller (That’s what we say whenever people are negotiating a price at any store) I eat when I’m in “between the mansions” (That’s a location where everyone goes to make photocopies)