Brand | ATLANTA INSURANCE |
Product/Service | INSURANCE |
Entrant | RAPP MOROC Casablanca, MOROCCO |
Category | Editing |
Idea Creation
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RAPP MOROC Casablanca, MOROCCO
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Idea Creation 2
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RAPP MOROC Casablanca, MOROCCO
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Idea Creation 3
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RAPP MOROC Casablanca, MOROCCO
|
Idea Creation 4
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RAPP MOROC Casablanca, MOROCCO
|
Media Placement
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RAPP MOROC Casablanca, MOROCCO
|
Production
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BAP Casablanca, MOROCCO
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Production 2
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BAP Casablanca, MOROCCO
|
Write a short summary of what happens in the film
The film starts with a very dynamic movement then we see series of daily common situations : friends chilling, young woman switching heels for more comfortable shoes, old ladies driving slowly, young woman hailing a taxi, a family driving home, a gentleman finishing a hair-cut, etc…The rhythm goes faster, we cut back and forth to all our protagonists before finishing on beautiful portraits of moroccan confident drivers facing the camera + a packshot inside the car.
Cultural / Context information for the jury
Insurance communication in Morocco is very product-oriented despite that moroccan drivers don’t trust their insurance company considering them a necessary evil.
Insurance communication is usually rational, explanatory with no emotional edge or human connection. For its new communication platform Atlanta insurance chose to inaugurate a new way of advertising in the category : more dynamic, more fun, more engaging , more in sync with today drivers.
Credits
IMANE Aouad |
RAPP DDB MOROCCO |
Creative director |