2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

The film starts with a very dynamic movement then we see series of daily common situations : friends chilling, young woman switching heels for more comfortable shoes, old ladies driving slowly, young woman hailing a taxi, a family driving home, a gentleman finishing a hair-cut, etc…The rhythm goes faster, we cut back and forth to all our protagonists before finishing on beautiful portraits of moroccan confident drivers facing the camera + a packshot inside the car.

Cultural / Context information for the jury

Insurance communication in Morocco is very product-oriented despite that moroccan drivers don’t trust their insurance company considering them a necessary evil. Insurance communication is usually rational, explanatory with no emotional edge or human connection. For its new communication platform Atlanta insurance chose to inaugurate a new way of advertising in the category : more dynamic, more fun, more engaging , more in sync with today drivers.