Brand | ABU DHABI AWARDS |
Product/Service | ABU DHABI AWARDS |
Entrant | HASHTAG STUDIO Dubai, UNITED ARAB EMIRATES |
Category | Casting |
Idea Creation
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HASHTAG STUDIO Dubai, UNITED ARAB EMIRATES
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Production
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HASHTAG STUDIO Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
The film starts by showing Sheikh Abdullah Bin Zayed asking a question facing the camera, followed by a young local kid continuing the Sheikh's sentence. The video continues by showing multiple individuals finishing each other's sentences and questions. Going forward in the video we understand that they all ask the camera if we have heard of someone that did something good with all their dedication & sincerity. We hear the same sentence asked in both Arabic & English by people coming from different countries.
The objective is to show that kindness knows no nationality, gender nor age by featuring the entire spectrum, this is a space where the Sheikh, the young schoolboy, and the expat secretary are one. It's a presentation of a community united by something far beyond language, nationality or gender. It's a call to encourage the community to nominate kindness in the Emirate.
Cultural / Context information for the jury
Late Sheikh Zayed bin Sultan Al Nahyan, founder of the United Arab Emirates, had a strong belief in the generosity and kindness of the people of UAE. His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi wants to keep this legacy to the country by encouraging people to contribute, support and benefit to a community or the country by making good actions and deeds. Abu Dhabi Awards consists of awarding and recognizing kindness, generosity, humanity and one’s contribution to the Emirate of Abu Dhabi.
Tell the jury about the casting process.
The recruiting process included only people related to the Abu Dhabi Awards. All characters present in the film, apart from government or military entities, are previous members that have been nominated in the past year to receive an award. The idea was to contact nominees from various ages, nationalities, ethnicity, and gender to showcase the diversity of the awards.
Credits
Meryem Benamara |
Hashtag Advertising |
Final retouch and production |
Sara Herzalla |
Hashtag Advertising |
Assisted at the videoshoot and overviewing the production |
Maridenn de Lumban |
Hashtag Advertising |
Assisted at the videoshoot |
Marko Slavkovic |
Hashtag Advertising |
Final retouch and production |
Heba Elsayed Sherif |
Hashtag Advertising |
Video editing |
Links
Video URL