THE MEAL THAT'S EQUIVALENT TO HOLDING HANDS
Brand | YUM RESTAURANTS INTERNATIONAL - KFC |
Product/Service | KFC |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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PR
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Production
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
Our films (5 now) contrast what people feel on Valentine’s Day with the actual reason why they feel that way - because of dopamine. In a humorous way, we explained the science behind love and introduced different KFC meals that would help single people achieve the same levels of happiness.
Provide the full film script in English.
Romantic VO:
Hey, baby. When your hand slips into mine, my heart skips a beat, the world stops spinning and, in that moment, I find myself.
(Very matter-of-fact) VO:
That’s only in the movies.
In reality, what you feel is C8H11NO2.
You hold hands. Your brain release dopamine. You’re happy.
You eat KFC. Your brain releases dopamine. You’re happy.
It’s science.
So, this Valentine’s, if you’ve got no one to hold hands with,
Get The Meal That’s Equivalent To Holding Hands.
You’ll have one Twister Max sandwich, fries & drink, and none of the baggage that comes with holding hands.
Super:
No ‘she’s mad but you don’t know why’
No ‘you never listen to me’
No ‘do you know what day it is?’
Lonely Valentine Specials from KFC. Tastes like what love feels like.
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
CCO |
Gautam Wadher |
Memac Ogilvy Dubai |
Creative Director / Art Director |
Alok Mohan |
Memac Ogilvy Dubai |
Creative Director / Copywriter |
Tariq Hussein |
Memac Ogilvy Dubai |
Designer |
Rhoderick Ballesteros |
Memac Ogilvy Dubai |
Editor |
Hussein Krayem |
Memac Ogilvy Dubai |
Editor |
Michael Marmito |
Memac Ogilvy Dubai |
Animation |
Maya El Kai |
Memac Ogilvy Dubai |
Arabic Copywriter |
Amin Soltani |
Memac Ogilvy Dubai |
Production |
Ann Vaas |
Freelance |
Production |
Ishana Tolani |
Memac Ogilvy Dubai |
Account Management |
Maha Najem |
Memac Ogilvy Dubai |
Account Management |
Maha Najem |
Memac Ogilvy Dubai |
Account Management |
Mohammed Hijazi |
Memac Ogilvy Dubai |
Account Management |
Damayanti Purkayastha |
Memac Ogilvy Dubai |
Strategy |
Dana Naja |
Memac Ogilvy Dubai |
Strategy |
Leena Maria Alyedreessy / Ruslan Belal |
Memac Ogilvy Dubai |
Social Team |
Ralph Van Dijk |
Eardrum |
Audio Director |
Ozge Zoralioglu |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Dewald Du Plooy |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Mahmoud El Karout |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Hasan El Sheikh |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |