THE MEAL THAT'S EQUIVALENT TO A CUDDLE
Brand | YUM RESTAURANTS INTERNATIONAL - KFC |
Product/Service | KFC |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
PR
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Production
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
Our films (5 now) contrast what people feel on Valentine’s Day with the actual reason why they feel that way - because of dopamine. In a humorous way, we explained the science behind love and introduced different KFC meals that would help single people achieve the same levels of happiness.
Provide the full film script in English.
Romantic VO:
You plus me plus a cuddle plus a rainy day. Yeah. That’s all I want and all I long for, every single day, baby.
(Very matter-of-fact) VO:
Haha.
No.
What you’re saying you want is C8H11NO2.
You cuddle. Your brain releases dopamine. You’re happy.
You eat KFC. Your brain releases dopamine. You’re happy.
It’s science.
So, this Valentine’s, if you’ve got no one to cuddle with,
Get The Meal That’s Equivalent To A Cuddle.
You’ll have a Mighty Zinger sandwich, one chicken piece, fries, coleslaw & drink and none of the baggage that comes with a cuddle.
Super:
No ‘be like this guy’
No ‘be like that guy’
No relationship goals
Lonely Valentine Specials from KFC. Tastes like what love feels like.
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
CCO |
Gautam Wadher |
Memac Ogilvy Dubai |
Creative Director / Art Director |
Alok Mohan |
Memac Ogilvy Dubai |
Creative Director / Copywriter |
Tariq Hussein |
Memac Ogilvy Dubai |
Designer |
Rhoderick Ballesteros |
Memac Ogilvy Dubai |
Editor |
Hussein Krayem |
Memac Ogilvy Dubai |
Editor |
Michael Marmito |
Memac Ogilvy Dubai |
Animation |
Maya El Kai |
Memac Ogilvy Dubai |
Arabic Copywriter |
Amin Soltani |
Memac Ogilvy Dubai |
Production |
Ann Vaas |
Freelance |
Production |
Ishana Tolani |
Memac Ogilvy Dubai |
Account Management |
Maha Najem |
Memac Ogilvy Dubai |
Account Management |
Maha Najem |
Memac Ogilvy Dubai |
Account Management |
Mohammed Hijazi |
Memac Ogilvy Dubai |
Account Management |
Damayanti Purkayastha |
Memac Ogilvy Dubai |
Strategy |
Dana Naja |
Memac Ogilvy Dubai |
Strategy |
Leena Maria Alyedreessy / Ruslan Belal |
Memac Ogilvy Dubai |
Social Team |
Ralph Van Dijk |
Eardrum |
Audio Director |
Ozge Zoralioglu |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Dewald Du Plooy |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Mahmoud El Karout |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |
Hasan El Sheikh |
YUM RESTAURANTS INTERNATIONAL - KFC |
Account Management |