2020/2021 Winners & Shortlists

KINGS & QUEENS

BrandAL FUTTAIM IKEA
Product/ServiceIKEA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryAchivement in Production
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production BIGFOOT FILMS Cairo, EGYPT

Write a short summary of what happens in the film

There’s a magical feeling when you’re in charge. When you have the total freedom to do what you please. So we captured this sentiment. Opening on grand castles, we follow dictators through medieval castles, banquet halls in the Dark Ages, early Asian palaces and Ancient Egyptian kingdoms. We see them command halls, speak to the masses and make orders about the most mundane things – playing with the cat, chilling in their underwear or just doing absolutely nothing. In a quick snap back to reality we see that all these people aren’t actually kings and queens, they just feel that way when they have total control over their space.

Tell the jury about achievements of the production, including reference to its specific ambitions and challenges. You may wish to comment on scale of production, budget constraints, technical issues and/or challenges faced during the production process.

Everything from the production design to wardrobe needed to be perfect to preserve authenticity. The film takes viewers on a journey through 7 unique locations with each portraying a different country and era. We needed to create, dress and shoot all of these scenes in just 3 days, all while making everything look cinematic and eye-catching. We approached this not like advert but a film that makes us fall in love with the truth in every little detail. We traveled to a country where we will have all the places showcased in our film – Romania. To save time some scenes we shot rather guerilla style, while others – the ones centered around complex, well-composed “eye candy” shots, requiring very precise staging and highly intricate production design – were patiently and carefully constructed. Alongside the art department, cast, and clever scenes, to achieve a gorgeous and effective film in

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai CCO and Copywriter
Youssef Gadallah Memac Ogilvy Dubai Creative Director
Fernando Gonzales Memac Ogilvy Dubai Copywriter
Nicolas Lopèz Memac Ogilvy Dubai Art Director
Maya ElKai Memac Ogilvy Dubai Arabic Copywriter
Andre Souza Memac Ogilvy Dubai Visualizer
Amin Soltani Memac Ogilvy Dubai Production
Hadi Ballout Memac Ogilvy Dubai Account Management
Preeti Hothi Memac Ogilvy Dubai Account Management
Alaa Nour Memac Ogilvy Dubai Account Management
Virgil Ferragut Freelance Director
Daniel Lindholm Freelance Director Of Photography
Begad Omran Bigfoot Films Production
Aly Seifelnasr Bigfoot Films Production
Nada Fayed Bigfoot Films Production
Hana El Sadek Bigfoot Films Production
Studioset Studioset Studioset Production
Christina Paula Freelance Production
Ana Ioneci Freelance Production
Henri Pulla Memac Ogilvy Dubai Production
Carla Klumpenaar Memac Ogilvy Dubai Account Management
Amer Yaghi Al Futtaim IKEA Account Management
Noha Gheith Al Futtaim IKEA Account Management
Benita Chowdhury Al Futtaim IKEA Account Management