THE BOOK THAT WILL CHANGE YOUR LIFE
Brand | AL FUTTAIM IKEA |
Product/Service | IKEA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Direction |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
|
HANZO FILMS Dubai, UNITED ARAB EMIRATES
|
Production 2
|
OCEANA STUDIOS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The launch film revolves around Ali, a slob who has his life transformed once he finds the IKEA Catalogue - the ultimate book that holds all the answers. We follow his journey as he becomes a guru of the catalogue, sought out by everyone from shepherds to diplomats, all wanting to know which page number holds the answer to their particular issues.
Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? Page 100. Want to escape from everything? Page 40 will show you how to turn your bathroom into a refuge.
Tell the jury anything relevant about the direction. Do not name the director.
We had to capture the idea of a book that can change lives, that can change the entire world. The biggest directorial challenge in this film was to show it as a global phenomenon but still shoot in one city over two days. We needed a very diverse cast and different styles of architecture to make it happen. All of which we were able to pull off with the help of the production team.
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
CCO |
Alok Mohan |
Memac Ogilvy Dubai |
Creative Director / Copywriter |
Tarek Shawki |
Memac Ogilvy Dubai |
Account Management |
Alaa Nour |
Memac Ogilvy Dubai |
Account Management |
Selin AlNazer |
Memac Ogilvy Dubai |
Account Management |
Luke Morris |
Memac Ogilvy Dubai |
Agency Producer |
Hiyam Itani |
Freelance |
Production |
Samir Mallal |
Oceana Studios |
Director |
Andrij Parekh |
Oceana Studios |
Director Of Photography |
Hijaz Moosa |
Hanzo Films |
Executive Producer |
Danny Sawaf |
Oceana Studios |
Executive Producer |
Moskitos FIlms Moskitos FIlms |
Moskitos FIlms |
Line Producer |
Kaan Acemi |
Moskitos FIlms |
Producer |
Theo Boswell |
Freelance |
Production Designer |
Nik Hindson |
The Assembly Rooms |
Editor |
Joseph Bicknell |
Company 3 |
Colourist |
Eppie Bowler / Amanda Pilnik |
Company 3 |
VFX Supervisor |
Francesco D'Andrea |
Freelance |
Licensing |
Patch Rowland |
Machine Sound |
Sound Engineer |
Matej Oreskovic |
Machine Sound |
Audio Director |
Carla Klumpenaar |
Al Futtaim IKEA |
Account Management |
Amer Yaghi |
Al Futtaim IKEA |
Account Management |
Noha Gheith |
Al Futtaim IKEA |
Account Management |
Benita Chow |
Al Futtaim IKEA |
Account Management |