2020/2021 Winners & Shortlists

BE THERE

BrandEXPO 2020 DUBAI
Product/ServiceEXPO
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryProduction Design / Art Direction
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production JOY FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Using compelling cinematic visuals and slam poetry narration, Be There takes the audience on a trip back through history, using film, stills and animation. The narrative reminds the audience that when many of man’s greatest achievements occurred, they weren’t there, it was before their time. However, by going to Expo 2020 Dubai, their time is now. This is a once-in-a-lifetime opportunity to witness to the future and to see history in the making at this show of human brilliance. Expo 2020 Dubai really is the next great milestone in the story of human civilization.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

The brief had suggested the use of stock footage, images or illustrations for many of the historic events mentioned in the script. However, with a visually dynamic director, the focus was put on set design and scene recreation, taking the audience from the cavemen era to the present time. Given this treatment, the role of the Production Designer became even more critical and therefore swiftly stamped his uncompromising vision on the film. Even the stock footage of Elvis was integrated into a playset via a television in a 50's-style motel. The first part of the film which is all about history was shot in Prague with its great historic locations and strong art department. The second part of the film is all about the EXPO and the future and so all of the events and shows we envisaged

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Youssef Gadallah / Juggi Ramakrishnan Memac Ogilvy Dubai Creative Director
Ravi Eshwar / Juggi Ramakrishnan Memac Ogilvy Dubai Copywriter
Maya ElKai / Youssef Gadallah Memac Ogilvy Dubai Arabic Copywriter
Hadi Ballout / Nicolas Sabanegh Memac Ogilvy Dubai Account Management
Andreea Mititiuc / Anju Purushot Memac Ogilvy Dubai Production
Dominic Sullivan Memac Ogilvy Dubai Strategy
Ali Azarmi Joy Films Dubai Production
Joe Cook Joy Films Dubai Production
Nima Safari Joy Films Dubai Production
James F. Coton Joy Films Dubai Production
Arnaud Roth Joy Films Dubai Production
Nasim Hemati / AJ Abi-Chahine Joy Films Dubai Production
Sandeela Ashraf Joy Films Dubai Production
Mimma Petrovic / Anju Backer Joy Films Dubai Production
Ondrej Stibingr Joy Films Dubai Production
Miroslav Gal Joy Films Dubai Production
UPP & JJ Agency UPP & JJ Agency Production
Andronico Del Rosario / Martina Terakopowa UPP & JJ Agency Production
Petra Ptackova UPP & JJ Agency Production
Ilaria Zamprioli / Merve Cangokce UPP & JJ Agency Production
Carlos Estella Freelance Music
Will IAM / Hussain Al Jasmi Freelance Voice-over Artists
Mango Jam Dubai Mango Jam Dubai Audio Post-production
Anthony Ward Expo 2020 Dubai Account Management
Douglas Palau Expo 2020 Dubai Account Management
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