Brand | EXPO 2020 DUBAI |
Product/Service | EXPO |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
|
JOY FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Using the same compelling cinematic visuals and slam poetry narration as the Expo 2020 Dubai film Welcome To The Future, Be There takes the audience on a trip back through history, using film, stills and animation. The film reminds the audience that when many of man’s greatest achievements occurred, they weren’t there, it was before their time. However, by going to Expo 2020 Dubai, their time is now. This is a once-in-a-lifetime opportunity to witness to the future and to see history the making at this show of human brilliance. Expo 2020 Dubai really is the next great milestone in the story of human civilization.
Cultural / Context information for the jury
Welcome to the Future was a global campaign launched in 52 markets in 16 languages so did not reflect any local or cultural nuance.
Provide the full film script in English.
VO:
You weren’t there
when humans conquered fire,
when they wore animal skin attire,
or invented the bicycle tire.
You weren’t there.
When they created algebra,
built the pyramids in Giza
or painted the Mona Lisa.
You weren’t there
when they first made paper,
or built an amphitheater
when they calculated gravity.
or made flying reality.
You weren’t there
when they composed the classics,
when they discovered antibiotics
when they made the mechanical clock.
or taught the world how to rock.
But you can be there
and with your own eyes witness
new acts of human genius
Be there to see the alliance
of art, music, fashion and science
See a futuristic festival
filled with ideas new and radical
performances magical
in a six-month long spectacle.
This, you can’t afford to miss.
It’s the best of humankind
in the greatest show of our time.
Titles: THE WORLD’S GREATEST SHOW
Logo:
Expo 2020 Dubai.
Website: expo2020dubai.com
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Youssef Gadallah / Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Creative Director |
Ravi Eshwar / Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Copywriter |
Maya ElKai / Youssef Gadallah |
Memac Ogilvy Dubai |
Arabic Copywriter |
Hadi Ballout / Nicolas Sabanegh |
Memac Ogilvy Dubai |
Account Management |
Andreea Mititiuc / Anju Purushot |
Memac Ogilvy Dubai |
Production |
Dominic Sullivan |
Memac Ogilvy Dubai |
Strategy |
Ali Azarmi |
Joy Films Dubai |
Production |
Joe Cook |
Joy Films Dubai |
Production |
Nima Safari |
Joy Films Dubai |
Production |
James F. Coton |
Joy Films Dubai |
Production |
Arnaud Roth |
Joy Films Dubai |
Production |
Nasim Hemati / AJ Abi-Chahine |
Joy Films Dubai |
Production |
Sandeela Ashraf |
Joy Films Dubai |
Production |
Mimma Petrovic / Anju Backer |
Joy Films Dubai |
Production |
Ondrej Stibingr |
Joy Films Dubai |
Production |
Miroslav Gal |
Joy Films Dubai |
Production |
UPP & JJ Agency |
UPP & JJ Agency |
Production |
Andronico Del Rosario / Martina Terakopowa |
UPP & JJ Agency |
Production |
Petra Ptackova |
UPP & JJ Agency |
Production |
Ilaria Zamprioli / Merve Cangokce |
UPP & JJ Agency |
Production |
Carlos Estella |
Freelance |
Music |
Will IAM / Hussain Al Jasmi |
Freelance |
Voice-over Artists |
Mango Jam Dubai |
Mango Jam Dubai |
Audio Post-production |
Anthony Ward |
Expo 2020 Dubai |
Account Management |
Douglas Palau |
Expo 2020 Dubai |
Account Management |
Links
Video URL