2020/2021 Winners & Shortlists

WELCOME THE FUTURE

Short List
BrandEXPO 2020 DUBAI
Product/ServiceEXPO
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryEditing
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production JOY FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Welcome to the Future celebrates humanity’s many achievements through time, before addressing the challenges we face and then calling on the world to come together to create a better future for us all. Using compelling cinematic visuals and slam poetry narration, the film travels the world to capture the great, the good, the young, the old, the innovators and the learners – all of us in fact who have an innate desire to do and to be better. It inspires the audience to reflect on just how far we have come as humans, how far we have yet to go and how we can witness the brilliance of all that achievement and more at Expo 2020 Dubai, The World’s Greatest Show.

Tell the jury anything relevant about the edit. Do not name the editor.

The Slam Poetry was the driving force of this film and the visuals had to elevate the message without competing with the VO and music composed by Phillip Sheppard. There were many different elements to orchestrate in this film. Portraits, scenes, costume design, stock footage, motion graphic, UI, animation, stills, timelapse, and orchestrating four different units in four different countries. The intense pace to bring all these together as one film required a specially adapted and fluent editor. the collaboration the director and editor's the masterful editing created a continuous motion of scenes, enhanced by graphic elements to create energy and drive the message home .

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Youssef Gadallah / Juggi Ramakrishnan Memac Ogilvy Dubai Creative Director
Ravi Eshwar / Juggi Ramakrishnan Memac Ogilvy Dubai Copywriter
Maya ElKai / Rana Khairy / Youssef Gadallah Memac Ogilvy Dubai Arabic Copywriter
Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari / Youssef Gadallah Memac Ogilvy Dubai Art Director
Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib Memac Ogilvy Dubai Account Management
Andreea Mititiuc / Luke Morris Memac Ogilvy Dubai Producer
Jennifer Fischer Memac Ogilvy Dubai Strategy
David Holm Freelance Director
Ali Azarmi Joy Films Dubai Production
Michael Ragen Freelance Production
Anthony Ward Expo 2020 Dubai Account Management
Douglas Palau Expo 2020 Dubai Account Management
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