2020/2021 Winners & Shortlists

WELCOME THE FUTURE

BrandEXPO 2020 DUBAI
Product/ServiceEXPO
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production JOY FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Welcome to the Future celebrates humanity’s many achievements through time, before addressing the challenges we face and then calling on the world to come together to create a better future for us all. Using compelling cinematic visuals and slam poetry narration, the film travels the world to capture the great, the good, the young, the old, the innovators and the learners – all of us in fact who have an innate desire to do and to be better. It inspires the audience to reflect on just how far we have come as humans, how far we have yet to go and how we can witness the brilliance of all that achievement and more at Expo 2020 Dubai, The World’s Greatest Show.

Provide the full film script in English.

VO: We humans… we’ve come a long way to get where we are today.  Looking back, it’s hard to believe what we’ve achieved. What drives us forward? What spurs us on? It’s our insatiable need to learn and know, to do and grow to twiddle and tweak and 2.0. We humans, we’ re never done. We’ve made monuments. And cut through continents. Mastered human flight. Sent up satellites.  Walked in outer space. Created user interface. Built cities on sand.  Turned sea into land.  And still we’re not done. We made levitating trains. And open world games. Constructed super towers. And grids for solar power. Made houses smart. Turned food into art.  Built self-driving cars. And taught bots to play guitars.  But no, we’re not done. We found cures for disease. Performed symphonies.   Probed the ocean floors. Made machines do our chores. Deconstructed quarks. Studied great white sharks. Sequenced our genomes. And even 3D printed homes. Are we done yet? Oh no. We’ re not done. In fact, we need to do even more than ever before. Our planet is in need of help. There are challenges we can’t ignore. But remember, we are humankind. No job’s too big if we set our minds. If …we all embrace the spirit that there really is no limit, if…we rise to this occasion, and come together across nations,  if we integrate and ideate we can make the future great. End Titles: Expo 2020 Dubai (logo) Welcome the Future

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Youssef Gadallah / Juggi Ramakrishnan Memac Ogilvy Dubai Creative Director
Ravi Eshwar / Juggi Ramakrishnan Memac Ogilvy Dubai Copywriter
Maya ElKai / Rana Khairy / Youssef Gadallah Memac Ogilvy Dubai Arabic Copywriter
Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari / Youssef Gadallah Memac Ogilvy Dubai Art Director
Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib Memac Ogilvy Dubai Account Management
Andreea Mititiuc / Luke Morris Memac Ogilvy Dubai Producer
Jennifer Fischer Memac Ogilvy Dubai Strategy
Ali Azarmi Joy Films Dubai Production
David Holm Freelance Director
Michael Ragen Freelance Production
Anthony Ward Expo 2020 Dubai Account Management
Douglas Palau Expo 2020 Dubai Account Management
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