2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Just like Ferrari is more than a car, Ferrari World Abu Dhabi is much more than a theme park - it's a feeling, a rush, an experience. And since most people won't ever get to experience being behind the wheel of a real Ferrari, the intention behind the film was to take viewers on an adrenaline filled visual journey that gives them the chance to experience Ferrari through our record-breaking Ferrari inspired rides… ultimately urging viewers to 'Find that Ferrari Feeling’

Tell the jury about the elements of sound design.

Our film is built around the very real and visceral feeling of being 'in' a real Ferrari or one of the park's rides. Beyond dramatic imagery, the sound design was crafted to not only underline the feeling but to also elevate it. We synthesized actual sounds from real, model-specific Ferraris, F1 cars and from our rides to create authentic exhaust notes and revs. Beyond crafting the SFX at every turn, we composed a track that heightened the drama using instrumentation that suited the upscale image of Ferrari.