SPOTIFY X AMR DIAB BANGKOK
Brand | SPOTIFY |
Product/Service | MUSIC |
Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
Category | Production Design / Art Direction |
Idea Creation
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Idea Creation 2
|
ELEPHANT Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Spotify launched a series of films that show People from around the world singing a specific track from Amr Diab’s, Egypt’s top superstar’s, album. Spotify needed to use their main edge of having global exposure to stand out amidst other music platforms that were launching the same album & were more established in the Egyptian market. while the others brought Egyptian music to Egyptians, Spotify brought Egypt to the World.
Cultural / Context information for the jury
Egyptians take pride in their artists especially when they make it big internationally. Amr Diab is one of the artists most Egyptians boast about for his legacy. Hammering on this insight was for the brand differentiation.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
The challenge was shooting the film to make it look like its in Bangkok even though it was a location in Beirut that we built within 24 hours. We had to shoot all four copies in one day so finding a location to suit that was difficult and creating Bangkok in the heart of Beirut was not the easiest task in town.
Credits
Mohamed Fathy |
Good People |
Director |
Abdullah Fareed |
Elephant |
Creative |
Sarah Abdelmoniem |
Good People |
New Business Director |
Nada Kamel |
Elephant |
Business Director |
Yves Sehnaoui |
Good People |
DOP |
Amr Rabea |
Good People |
Editor |
Mahmoud Shokri |
Good People |
Creative tive Director and Copywriter |
Hend Ghorab |
Elephant |
Head of Strategy |
Sarah Touma |
Good People |
Producer |
Chantal El Haber |
Good People |
Line Producer |
Wael Mandour |
Good People |
Assistant Director |
Petra Abousleiman |
Good People |
Art Director |
Rana Abbout |
Good People |
Wardrobe/Stylist |
Ahmed Tarabily |
Good People |
Editor |
Bilal Hibri |
Lucid |
Colorist |
Bilal Hibri |
Lucid |
Colorist |
Lynn Fattouh |
Spotify |
Client |