Brand | SPOTIFY |
Product/Service | MUSIC |
Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
Category | Direction |
Idea Creation
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GOOD PEOPLE FILMS Cairo, EGYPT
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Production
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GOOD PEOPLE FILMS Cairo, EGYPT
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Write a short summary of what happens in the film
Spotify launched a series of films that show People from around the world singing a specific track from Amr Diab’s, Egypt’s top superstar’s, album. Spotify needed to use their main edge of having global exposure to stand out amidst other music platforms that were launching the same album & were more established in the Egyptian market. while the others brought Egyptian music to Egyptians, Spotify brought Egypt to the World.
Cultural / Context information for the jury
Egyptians take pride in their artists especially when they make it big internationally. Amr Diab is one of the artists most Egyptians boast about for his legacy. Hammering on this insight was for the brand differentiation.
Tell the jury anything relevant about the direction. Do not name the director.
The pieces were intended to seem as real as possible through casting and location even though they were all shot in Beirut. The edge of the film is in the way the music seemed to be an element added to the ad as background music when actually it is hummed by our main protagonist acting in the film.
Credits
Mohamed Fathy |
Good People |
Director |
Abdullah Fareed |
Elephant |
Creative |
Sarah Abdelmoniem |
Good People |
New Business Director |
Nada Kamel |
Elephant |
Business Director |
Hend Ghorab |
Elephant |
Head of Strategy |
Yves Sehnaoui |
Good People |
DOP |
Amr Rabea |
Good People |
Editor |
Mahmoud Shokri |
Good People |
Creative tive Director and Copywriter |
Sarah Touma |
Good People |
Producer |
Chantal El Haber |
Good People |
Line Producer |
Wael Mandour |
Good People |
Assistant Director |
Petra Abousleiman |
Good People |
Art Director |
Rana Abbout |
Good People |
Wardrobe/Stylist |
Ahmed Tarabily |
Good People |
Editor |
Bilal Hibri |
Lucid |
Colorist |
Bilal Hibri |
Lucid |
Colorist |
Lynn Fattouh |
Spotify |
Client |