2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Tseppas, an infamous Egyptian patisserie brand, wanted a disruptive film for the Mouled el Nabawi season. Mouled el Nabawi is our Easter basically, and during which time, Egyptians eat the traditional pastry, for which Tseppas is famous.

Cultural / Context information for the jury

Mouled el Nabawi is our Easter basically, and during which time, Egyptians eat the traditional pastry, for which Tseppas is famous.It is the time for buying and baking Mouled pastry, not unlike the habit of buying and baking Christmas cookies. Of course, it is not as common amongst the youth. Which is why this film was designed around and targeting a younger audience.

Tell the jury about the casting process.

When casting this we were looking for contrast. We wanted two highly contrasting characters to be having the conversation. The client was very insistent on using younger cast (more inline with the target audience) but we fought against this to bing this unusual choice of cast to life.