2020/2021 Winners & Shortlists

TSEPPAS | AMMAZZINGGG

BrandTSEPPAS
Product/ServiceTSEPPAS PASTRIES
EntrantGOOD PEOPLE FILMS Cairo, EGYPT
CategoryDirection
Idea Creation ELEPHANT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

Tseppas, an infamous Egyptian patisserie brand, wanted a disruptive film for the Mouled el Nabawi season. Mouled el Nabawi is our Easter basically, and during which time, Egyptians eat the traditional pastry, for which Tseppas is famous.

Cultural / Context information for the jury

Mouled el Nabawi is our Easter basically, and during which time, Egyptians eat the traditional pastry, for which Tseppas is famous. It is the time for buying and baking Mouled pastry, not unlike the habit of buying and baking Christmas cookies. Of course, it is not as common amongst the youth. Which is why this film was designed around and targeting a younger audience.

Tell the jury anything relevant about the direction. Do not name the director.

The film needed to be disruptive through off-beat and bizarre direction. Overly dramatizing the painfully plain and ordinary. The cinematic look and visual tension borrows from the visual style of feature films, namely the works of directors Quentin Tarantino and Martin Scorcese.

Credits

Name Company Role
Haisam Abou Samra Good People Director
Haisam Abou Samra Elephant Creative
Kamal Samy Independent DOP
Khaled Zaki Good People Executive Producer
Amira El Sherif Good People Producer
Jihad Aboushady Good People Liner Producer
Sarah Abdelmoniem Good People New Business Director
Nada Kamel Elephant Business Director
Amr Rabea Good People Editor
Marwa Elbermawy Independent Art Director
Mohamed Awad Independent Editor
Asmaa Amr Indepedent Wardrobe/Stylist
Bilal Hibri Lucid Colorist