2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

As standard, every single one of the passengers who flies with us has a world-beating, 3000 plus channel in-seat entertainment system. But it's not good enough to simply say "our entertainment is great". To be convincing we must be entertaining too. In the spot we see the entertainment system, a world of films, sport, music, and wi-fi come to life. From Hollywood to Bollywood, to golf, tennis, street dancing, and pop, the vast array of entertainment options are presented as an evolving stage show on the in-seat screen in front of the enthralled passenger and the original music composed for the ad tells the story of all the different genres available on-board. The spot ends as the delighted passenger recognises one of the cabin crew as the lead performer in the wonderful entertainment show he has just enjoyed.

Cultural / Context information for the jury

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Tell the jury about the creation of the original music track.

The specially composed music was as critical to this film as the visuals. The visuals move at pace through an ever-changing world of films, sports, music, and depictions of w-fi, and this relied on the music track to not only bring the visuals together and move the film forward as one piece, but to highlight the different scenes accurately according to genre as they changed within the spot. The clever composition manages to move smoothly from Hollywood spy films audio tropes to Bollywood and Asian martial arts references, to sports, pop, and wi-fi - all within one piece of music.