2020/2021 Winners & Shortlists

HUNGERSTATION THEEBAN

BrandHUNGERSTATION
Product/ServiceTHEEBAN -DELIVERYMAN BRAND
EntrantTTP CREATIVE AGENCY Riyadh, SAUDI ARABIA
CategoryScript
Idea Creation TTP CREATIVE AGENCY Riyadh, SAUDI ARABIA
Production DÈJÁVU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

A deliveryman’s journey is underestimated. While we sit at home or at work, we consider the easiness of ordering food with a click of a button, regardless of the weather conditions, geographical distance or other obstacles. Fact is, their journey can be simple, but it can also be wearying. Our film celebrates those men; because they never failed to deliver your order regardless of the time, location or weather. Literally showcasing various struggling conditions, they always appear smiling reaching your destination. When it’s pouring, amidst a heatwave or during a sandstorm, when it’s in the middle of the night, or too early in the morning, they always show-up. The film concludes showcasing the deliveryman as he drives, but instead of calling him a ‘hero,’ HungerStation introduces their new customized name. A verbatim of a slang word that translates to the most dependable hero you can always count on; ‘#Theeban.’

Cultural / Context information for the jury

‘Theeban,’ is a literal translation of the world ‘wolf,’ and a slang word that people use to refer to an individual who is dependable, reliable and is able to perform tasks perfectly as expected. It is considered a positive characteristic and adjective used in common conversations across the society, regardless of the social standard.

Provide the full film script in English.

An abnormal situation… Actually, it’s very normal. Those are the ones who have been delivering for years…and will never stop. They delivered on the most sweltering days. And also during the unbearable cold. Struggled through the dusty sandstorms. And the flooding rain. They delivered even when you went north. And as far as you did south. They delivered to your palaces. Your homes. Even your tents. They delivered before sunrise. And long after the sunset. They delivered to your workplace. And during your break. They delivered to doctors. Engineers. Students. Teachers…. Mmm no not these kinds of teachers! Yes - these teachers. They delivered more than 10 million meals…and they’re not nearly done. They challenged everything …and because of them, with Allah’s blessing… HungerStation has become the fastest delivery service. And if you are one of the people who made that happen… then you cannot call yourself just another normal person. You are a lot more than that. You are a #Theeban (verbatim)

Credits

Name Company Role
Faisal Alobrah TTP Creative Director
Saad Alharbi TTP Conceptualizer
Links
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