| Brand | ETISALAT UAE |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Production Design / Art Direction |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production
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DÈJÁVU Dubai, UNITED ARAB EMIRATES
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Production 2
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COLD CUTZ Dubai, UNITED ARAB EMIRATES
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Additional Company
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MANGO JAM STUDIO Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
We open in the 1970s, moments before a nuclear power plant disaster (nodding at the hit-TV show Chernobyl). Sirens are going, radiators dials are off the charts, scientists and guards alike are frantically screaming only to be interrupted by singing from a popular TV series (Friends). Everyone turns to see where the sound is coming from to find a Switch TV user, a cleaner, watching his favourite series.
Credits
| Dani Richa |
Impact BBDO |
CEO |
| Ali Zein |
Impact BBDO |
Executive Creative Director |
| Jarrad Pitts |
Impact BBDO |
Copywriter |
| Hanna Samaan |
ImpactBBDO |
Senior Art Director |
| Akram Dohjoka |
Impact BBDO |
Creative Director |
| Hisham El Gamal |
Impact BBDO |
Group Account Director |
| Ahmed El Rafie |
Impact BBDO |
Senior Account Director |
| Manasvi Gosalia |
DejaVu |
Executive Producer |
| Mostafa Hashish |
Impact BBDO |
Strategist |
| Samer Khansa |
Impact BBDO |
Business Unit Director |
| Amina Malik |
Impact BBDO |
Senior Executive |
| Marianne Sargi |
ImpactBBDO |
Producer |