MY FAMILY IS BETTER THAN YOURS
Brand | ETISALAT |
Product/Service | HEKAYA |
Entrant | FP7 McCANN Cairo, EGYPT |
Category | Casting |
Idea Creation
|
FP7 McCANN Cairo, EGYPT
|
Production
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Two Egyptian families meet for the engagement of a young couple, but a not-so-subtle battle ensues between the heads of the families, each trying to outdo the other in the importance of their family members, and the size of their properties. A very familiar scenario, with an explosive escalation.
Cultural / Context information for the jury
Egyptians are particular when it comes to marriage. Families meet in the name of love, but a battle lies between the pleasantries, with each family trying to top the other in social class and power. Each family will try to show superiority, and many engagements actually collapse in this dangerous dance.
Tell the jury about the casting process.
The director was looking for faces that were engaging, funny, and on character, representing the various types of Egyptians from all classes. We even had auditions for horses!
Credits
Amr El Kalaawy |
FP7McCann Cairo |
Managing Director |
Karim Ayesh |
FP7McCann Cairo |
Executive Creative Director |
Sondos Effat |
FP7McCann Cairo |
General Manager |
Ahmed Waheed |
FP7McCann Cairo |
Creative Director |
Nourhan Moaz |
FP7McCann Cairo |
Associate Creative Director |
Youssef Hammad |
FP7McCann Cairo |
Associate Creative Director |
Nahla Hendy |
FP7McCann Cairo |
Group Account Director |
Dina El Tonsy |
FP7McCann Cairo |
Senior Account Manager |
Rouane Wael |
FP7McCann Cairo |
Account Executive |
Mohamed Arafa |
FP7McCann Cairo |
Copywriter |
Ibrahim Hadidi |
FP7McCann Cairo |
Graphic Designer |
Inas Nagy |
FP7McCann Cairo |
Senior Agency Producer |
Reem Mohamed |
FP7McCann Cairo |
Assistant Agency Producer |
Yosr Khalifa |
FP7McCann Cairo |
Associate Strategy Director |
Mustafa Darwish |
FP7McCann Cairo |
Strategist |
Omar Hilal |
NA |
Director |
Quim Miquel |
NA |
Director of Photography |
Mohamed Diaa |
NA |
Art Director |
Mayar Mohsen |
NA |
Art Director |
Shahira Mostafa |
NA |
Stylist |
Amjad Malki |
NA |
First Assistant Director |
Hatem Mahmoud |
NA |
Second Assistant Director |
Amr Rabie |
NA |
Editor |
Hosny Ali |
NA |
Sound Engineer |
Fadi Fahim |
Lighthouse Films |
Executive Producer |
Karim Mira |
Lzrd |
Colourist |
Mohamed Osama |
NA |
Photographer |
Links
Video URL