2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Zain, one of Saudi Arabia’s leading telecom operators, for the launch of 5G, launched Annie’s tomorrow, recomposed in Arabic 20 years later. ‘ya bookra, ya bookra’ was launched as the soundtrack of a short film, shot and carefully animated to demonstrate the immense ease of speed that 5G unlocks for the whole Kingdom.

Cultural / Context information for the jury

And although the song had never been sung in Arabic before, it sounded even more familiar to Saudis! Because we scouted and contracted their most beloved and nostalgic song writer for the past 30 years, Tarek Tourkan, who was behind all their favorite cartoons growing up to write and compose Ya Bookra, Ya Bookra. Bundled up with a young and upcoming singer Rama Rabat, it was the recipe of a hit. It took one week to recompose what was to become the song of Saudi Arabia’s tomorrow.

Tell the jury about the choice of music track.

Today, Saudi Arabia is moving faster than ever towards a brighter yet unknown tomorrow. And today more than ever, Saudis are worried they can’t keep up with the speed of tomorrow. If they can now enjoy tomorrow and stop worrying with 5G, why not sing about tomorrow! So, Zain launched Annie’s tomorrow, recomposed in Arabic 20 years later.