2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Majid Al Futtaim SHARE presents Hala Bel Hayat (Hello to Life). A music video that unites 180 nationalities living in the UAE in one original multilingual anthem. Written and sung in English, Arabic and Hindi — representing the largest demographics. Featuring the region’s biggest music influencers such as Alaa Wardi (Saudi Arabia), Doaa El Sebaii (Egypt), Wonho Chung (Jordan), Hamdan Albloushi (UAE) and Alisha Pais (India). It also unites all Majid Al Futtaim's shopping malls, hotels, hypermarkets, cinemas, F&B and fashion outlets and millions of customers in one shareable piece of entertainment. Just like the SHARE Rewards App.

Cultural / Context information for the jury

The largest in the region, Majid Al Futtaim has 24 shopping malls, 13 hotels, 4 residential communities, 240 hypermarkets, 318 cinemas and 140 F&B and fashion outlets, serving millions of customers. The UAE is home to over 180 nationalities from across the globe.

Tell the jury about the creation of the original music track.

We had to convince 180 nationalities living in the UAE to download the app. So we wooed them in their mother tongues and launched a multilingual song in the UAE’s Year of Tolerance. Based on Billboard Top-100 Chart (since 2001) and the Million Song Dataset, the preferred tempo is between 120-130bpm, which aligns roughly with the average walking speed and the tempo of crowd applause. So we composed the song in 124bpm. Like Calvin Harris and Rihanna’s ‘This Is What You Came For’. Majid Al Futtaim SHARE presents HALA BEL HAYAT (Hello to Life). An original multilingual anthem written and sung in English, Arabic and Hindi — representing the largest demographics. Featuring the region’s biggest music influencers: Alaa Wardi (Saudi Arabia), Doaa El Sebaii (Egypt), Wonho Chung (Jordan), Hamdan Albloushi (UAE) and Alisha Pais (India). Produced by Hassan El Shafei, a renowned Arab Idol judge and award-winning music producer.