Brand | EMIRATES NBD |
Product/Service | ANTI-PHISHING AWARENESS CAMPAIGN |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
SPARK FOUNDRY Dubai, UNITED ARAB EMIRATES
|
PR
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Singing his woes from Rikrok’s perspective, a young customer finds his bank account cleared out, after responding to a ‘Dear Customer’ email requesting account information, an email that appeared to be coming from the bank itself. The older bank manager matter-of-factly declares: "It wasn't me" and rolls off to rap, in typical Jamaican voice and diction, how hackers are always prowling on unsuspecting individuals. The lyrics blatantly list out the fundamental do’s and don’ts of online banking for the benefit of the young customer and also the viewer.
Cultural / Context information for the jury
More than half the adult population in the UAE fell victim to cyber-crime last year. The country’s strong economy and diversity of residents made it an obvious target for cyber-criminals. To complicate the situation further, the rapid rise of online shopping across the Emirates has also put many consumers in the sights of scammers. Tackling this issue was of foremost importance not just for the bank but also the national police and Government.
Provide the full film script in English.
(Initial chat between customer and manager)
Victim: Yo man
Manager: Hello
Victim: Can you help me man?
Manager: Sure, how can I help you?
Victim: My account just got wiped
Manager: You must be joking?
Victim: I don’t know how I let this happen?
Manager: By who?
Victim: Some guy pretending to be you, ya know? Man I don’t know what to do.
Manager: It wasn’t me
Victim: Alright
(VICTIM)
A fellow emailed me "Dear Customer, there seems to be a payment issue."
"You need to send us your Account Number, and we’ll resolve it for you."
How could I be so clumsy and click on that dubious link?
All this time he was after my Password and Username.
(MANAGER)
How can you grant a stranger access to your data?
Hackers and fraudsters are always lying in the wait
You better watch your back, don’t fall for the bait
Let's review the situation that you're caught up inna
To be a safe player you've to know how to play
If he say a moment, don't give time of day
Never listen to a word when they say
And if they claim that they’re the bank, tell them no way!
(VICTIM & MANAGER)
But he sent me a reminder (It Wasn't Me)
Messaged me on WhatsApp (It Wasn't Me)
He even called me in the shower (It Wasn't Me)
He told me I won the lottery (It Wasn't Me)
He asked me for my Password (It Wasn't Me)
To verify my Account Number (It Wasn't Me)
I even sent him a picture (It Wasn't Me)
He drained my account until it was over.
(VICTIM)
A fellow emailed me "Dear Customer, there seems to be a payment issue."
"You need to send us your Account Number, and we’ll resolve it for you."
How could I be so clumsy and click on that dubious link?
All this time he was after my Password and Username.
It Wasn't Me
It Wasn't Me
It Wasn't Me
It Wasn't Me
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Andre Nassar |
Leo Burnett |
Executive Creative Director |
Akhilesh Bagri |
Leo Burnett |
Creative Director |
Sonal Chaddha |
Leo Burnett |
Group Communication Director |
Lama Mosallem |
Leo Burnett |
Communication Executive |
Jesper Ramadan |
Leo Burnett |
Senior Art Director |
Israa Tariq |
Leo Burnett |
Copywriter |
Shereen Mostafa |
Leo Burnett |
Head of Production |
Valerio Mangiafico |
Leo Burnett |
Senio Art Director |
Matteo Maggiore |
Leo Burnett |
Senior Copywriter |
Ralph Matar |
Leo Burnett |
Agency Producer |
Fabienne Naggear |
Leo Burnett |
Communication Executive |
Diorgenes Wenderly Dos Santos |
Leo Burnett |
Creative Director |
Shadi Khermasho |
Leo Burnett |
Head of Arabic |
Ayman Shehade |
Leo Burnett |
Arabic Copywriter |
Kimberly Douglas |
Leo Burnett |
Planning Director |
Navya Sajeevan |
Spark Foundry |
Media Manager |
Vinitha Merchant |
Spark Foundry |
Media Senior Executive |
Links
Video URL