Brand | MG |
Product/Service | MG RANGE |
Entrant | DDB EGYPT Cairo, EGYPT |
Category | Script |
Idea Creation
|
DDB EGYPT Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Additional Company
|
MANSOUR MG Giza, EGYPT
|
Write a short summary of what happens in the film
The film starts with the customer approaching a car salesperson at the showroom, once the salesperson starts talking about the car features, the interested customer transforms into the salesperson and starts selling the car to the next person... who does the same. And this vicious cycle goes on and on through the funniest of characters and situations.
Cultural / Context information for the jury
The film idea is stemming from the insight of that Egyptians usually brag about the things they own or the things they just purchased. It's a natural state of mind we put ourselves in to be satisfied with our purchase decision.
Provide the full film script in English.
SUIT MAN
Tell me about this MG?
SALESMAN
MG is British car.
This is MG6
Feels hip.
Looks sporty.
And aerodynamic.
It’s smoooooth.
SUIT MAN
Oh smoooooth?
GREEN MAN
Touch screen?
SUITMAN
8 inch
Apple Carplay
6 airbags
GREEN MAN
Mint!
GREEN MAN
Mommy. How are you?
MOM
Leather seats!?
GREEN MAN
Not only that mommy.
Leather dashboard.
Leather doors.
And a leather steering wheel…
With gear shift pedals!
MOM
Gear shift pedals!?
POLICE
100 miles per hour?
What’s this motor grandma?
MOM
1500cc
169 horsepower
Turbo
POLICE
Turbo?
ROBBER
I’m telling you I’m innocent.
What the…
This car is hot…
POLICE
It’s the MGRX5
It’s got a fridge
The biggest panorama car roof
Bluetooth…
ROBBER
Sick!
REPORTER
Any regrets?
ROBBER
NO. I got to ride the RX5!
Big car.
LED lights
Fog lights
18 inch rims!
KID
This is the ZS
A compact SUV
The car is lit!
DOG
And it doesn’t take a lot of gas…
Reverse camera
Parking sensors…
HOMELESS MAN
Amazing.
And it’s officially from Mansour.
150,000km warranty
Or six years!
ALIEN
SOLD!
VO
The new MG Range
When you hear about it…
You’re sold.
Credits
Ahmed Hamdallah |
DDB Worldwide |
Creative Lead |
Sherif Doss |
DDB Worldwide |
Copywriter |
Mohamed Gaber |
DDB Worldwide |
Art director |
Mahmoud Gahallah |
DDB Worldwide |
Copywriter |
Mohamed Fathy |
Good People Films |
Director |
Pierre Mouarakech |
Good People Films |
DOP |
Amira Sherif |
Good People Films |
Producer |
Amr Rabea |
Lizard |
Editor |
Shahira Akel |
DDB Worldwide |
Account Management Lead |
Dalia Khairy |
DDB Egypt |
Account Handler |
Omar De looze |
DDB Worldwide |
Planning Lead |
Amr Nour El Dien |
DDB Egypt |
Account Handler |
Karim Abou Eldahab |
DDB Worldwide |
Account Handler |
Mohamed Ghazy |
DDB Worldwide |
Copywriter |
Khalid Zaki |
Good People Films |
Executive Producer |
Mohamed Abo El Seoud |
Good People Films |
Line Producer |
Reem Amin |
Good People Films |
Line Producer |
Farah El Sayed |
na |
Stylist |
Belal Hibri |
Lucid |
Colorist |