2020/2021 Winners & Shortlists

YOU'RE SOLD

BrandMG
Product/ServiceMG RANGE
EntrantDDB EGYPT Cairo, EGYPT
CategoryScript
Idea Creation DDB EGYPT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT
Additional Company MANSOUR MG Giza, EGYPT

Write a short summary of what happens in the film

The film starts with the customer approaching a car salesperson at the showroom, once the salesperson starts talking about the car features, the interested customer transforms into the salesperson and starts selling the car to the next person... who does the same. And this vicious cycle goes on and on through the funniest of characters and situations.

Cultural / Context information for the jury

The film idea is stemming from the insight of that Egyptians usually brag about the things they own or the things they just purchased. It's a natural state of mind we put ourselves in to be satisfied with our purchase decision.

Provide the full film script in English.

SUIT MAN Tell me about this MG? SALESMAN MG is British car. This is MG6 Feels hip. Looks sporty. And aerodynamic. It’s smoooooth. SUIT MAN Oh smoooooth? GREEN MAN Touch screen? SUITMAN 8 inch Apple Carplay 6 airbags GREEN MAN Mint! GREEN MAN Mommy. How are you? MOM Leather seats!? GREEN MAN Not only that mommy. Leather dashboard. Leather doors. And a leather steering wheel… With gear shift pedals! MOM Gear shift pedals!? POLICE 100 miles per hour? What’s this motor grandma? MOM 1500cc 169 horsepower Turbo POLICE Turbo? ROBBER I’m telling you I’m innocent. What the… This car is hot… POLICE It’s the MGRX5 It’s got a fridge The biggest panorama car roof Bluetooth… ROBBER Sick! REPORTER Any regrets? ROBBER NO. I got to ride the RX5! Big car. LED lights Fog lights 18 inch rims! KID This is the ZS A compact SUV The car is lit! DOG And it doesn’t take a lot of gas… Reverse camera Parking sensors… HOMELESS MAN Amazing. And it’s officially from Mansour. 150,000km warranty Or six years! ALIEN SOLD! VO The new MG Range When you hear about it… You’re sold.

Credits

Name Company Role
Ahmed Hamdallah DDB Worldwide Creative Lead
Sherif Doss DDB Worldwide Copywriter
Mohamed Gaber DDB Worldwide Art director
Mahmoud Gahallah DDB Worldwide Copywriter
Mohamed Fathy Good People Films Director
Pierre Mouarakech Good People Films DOP
Amira Sherif Good People Films Producer
Amr Rabea Lizard Editor
Shahira Akel DDB Worldwide Account Management Lead
Dalia Khairy DDB Egypt Account Handler
Omar De looze DDB Worldwide Planning Lead
Amr Nour El Dien DDB Egypt Account Handler
Karim Abou Eldahab DDB Worldwide Account Handler
Mohamed Ghazy DDB Worldwide Copywriter
Khalid Zaki Good People Films Executive Producer
Mohamed Abo El Seoud Good People Films Line Producer
Reem Amin Good People Films Line Producer
Farah El Sayed na Stylist
Belal Hibri Lucid Colorist