2020/2021 Winners & Shortlists

THE WORLD IS BETTER WHEN WE ACT TOGETHER

BrandEXPO 2020 DUBAI
Product/ServiceEXPO 2020 DUBAI
EntrantFACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
CategoryCinematography
Idea Creation FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
Production FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
Production 2 BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Production 3 SYMPHONIC Dublin, IRELAND

Write a short summary of what happens in the film

Collaboration is one of Expo’s core philosophies. And what better way to bring the theme of collaboration to life than the world’s most popular sport, football and the world’s best footballer, Lionel Messi. Steered by one of Expo’s guiding principles ‘The world is better when we act together’, we made a film that celebrates the shared love of football and its ability to make connections. We staged a world-wide game of ‘keepy-uppie’, starring Messi and featuring people around the world collaborating to keep the ball in the air. The ball was kicked off from Dubai and we watched it travel around the world, towards its final destination - a small community in Kenya, where a young team of footballers receive the ball and meet Messi in person.

Cultural / Context information for the jury

N/A

Tell the jury anything relevant about the cinematography.

With locations in Dubai, Abu Dhabi, Kenya, Saudi, London, Barcelona and Calcutta, we wanted to capture the flavor of the different places but keep the cinematography uniform across the entire film. Using a 21 x 9 aspect ratio we captured the panoramic scale of the project. The majority of the shots were on Steadycam, allowing us to get close to the subjects and feel part of the action. We didn’t want our scenarios to look like a film from a slick sports company, preferring to capture the reality and character of the performers.

Credits

Name Company Role
Paul Barrass Face to Face UAE Concept Creator, Script Writer & Art Director
Raef Ahmad Face to Face UAE Creative
Mark Sell Face to Face UAE Project management
Mohamad El Hakam Face to Face UAE Project management & agency Producer
Anthony Ward Expo 2020 Dubai Creative briefing and budgeting
Douglas Palau Expo 2020 Dubai Advisor
Dina Al Naib Expo 2020 Dubai Creative briefing & approving concepts
Shane Martin Boomtown Productions executive Producer & production
Daniel Kilalea Boomtown Productions Producer & production management
Cassiano Prado Boomtown Productions film director
Joao Padua Boomtown Productions Director of photography