THE WORLD IS BETTER WHEN WE ACT TOGETHER
Brand | EXPO 2020 DUBAI |
Product/Service | EXPO 2020 DUBAI |
Entrant | FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES |
Category | Cinematography |
Idea Creation
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FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
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Production
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FACE TO FACE UAE Dubai, UNITED ARAB EMIRATES
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Production 2
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Production 3
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SYMPHONIC Dublin, IRELAND
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Write a short summary of what happens in the film
Collaboration is one of Expo’s core philosophies. And what better way to bring the theme of collaboration to life than the world’s most popular sport, football and the world’s best footballer, Lionel Messi.
Steered by one of Expo’s guiding principles ‘The world is better when we act together’, we made a film that celebrates the shared love of football and its ability to make connections.
We staged a world-wide game of ‘keepy-uppie’, starring Messi and featuring people around the world collaborating to keep the ball in the air. The ball was kicked off from Dubai and we watched it travel around the world, towards its final destination - a small community in Kenya, where a young team of footballers receive the ball and meet Messi in person.
Cultural / Context information for the jury
N/A
Tell the jury anything relevant about the cinematography.
With locations in Dubai, Abu Dhabi, Kenya, Saudi, London, Barcelona and Calcutta, we wanted to capture the flavor of the different places but keep the cinematography uniform across the entire film.
Using a 21 x 9 aspect ratio we captured the panoramic scale of the project. The majority of the shots were on Steadycam, allowing us to get close to the subjects and feel part of the action. We didn’t want our scenarios to look like a film from a slick sports company, preferring to capture the reality and character of the performers.
Credits
Paul Barrass |
Face to Face UAE |
Concept Creator, Script Writer & Art Director |
Raef Ahmad |
Face to Face UAE |
Creative |
Mark Sell |
Face to Face UAE |
Project management |
Mohamad El Hakam |
Face to Face UAE |
Project management & agency Producer |
Anthony Ward |
Expo 2020 Dubai |
Creative briefing and budgeting |
Douglas Palau |
Expo 2020 Dubai |
Advisor |
Dina Al Naib |
Expo 2020 Dubai |
Creative briefing & approving concepts |
Shane Martin |
Boomtown Productions |
executive Producer & production |
Daniel Kilalea |
Boomtown Productions |
Producer & production management |
Cassiano Prado |
Boomtown Productions |
film director |
Joao Padua |
Boomtown Productions |
Director of photography |