2020/2021 Winners & Shortlists

"UNDER ARREST"

BrandINSAF
Product/ServiceAWARENESS CAMPAIGN
EntrantALEXANDRE LUCAIN Casablanca, MOROCCO
CategoryCinematography
Idea Creation 109 Casablanca, MOROCCO
Media Placement 109 Casablanca, MOROCCO
PR 109 Casablanca, MOROCCO
Production K FILMS Casablanca, MOROCCO

Write a short summary of what happens in the film

This movie draws a parallel between two stories. The story of people getting arrested without the spectator knowing why or by whom, and the story of a man peacefully driving his pickup in the heart of the city. These two stories are presumed not to be linked, until our peaceful driver arrives to destination and opens up his pickup...we discover little girls destined to domestic work and their future employers.

Cultural / Context information for the jury

In Morocco, such as in many countries, informal domestic work of little girls is a harsh reality in many house. In spite of the fact that it is an act punished by law, it is not necessary seen or lived by the employers as a wrongful or unacceptable act.  This film was created to raise awareness of the risks faced by employers, but also to highlight children who are exploited.  The campaign received a very favorable reception on social networks and launched the debat on the situation of these little girls.

Credits

Name Company Role
Alexandre LUCAIN 109 Director
Alexandre Lucain 109 Creative Director
Mehdi Daoudi 109 Creative Director
Hamza Elansali 109 Art Director
Kenza Greft 109 Account Director
Zineb Saaa 109 Director
Lotfi El Gorda K Films DOP
Fatima Zahra Lyanboui K Films Editor
Khadija Alami K Films Producer
Mohssine Bennani K Films Sound design
Guillaume Paoletti Color Circus Colourist
Links
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