2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

The film is a dramatisation of that feeling you get when you do something good, in this case, recycle your plastic waste. When you do good, you feel good.

Tell the jury about the choice of music track.

I Feel Good by James Brown encapsulates the exact sentiment we needed for this commercial. After securing permission from the James Brown estate, we did a talent search and held multiple additions in the UAE, US, UK and South Africa to find the right musicians who could re-create the original live performance as faithfully as possible. We then did the same search and set of auditions for a singer that could accurately reproduce James Brown's version of I Feel Good, that he himself never recorded twice the same way.