Brand | PEPSICO |
Product/Service | LIVE ON |
Entrant | NOMADS Dubai, UNITED ARAB EMIRATES |
Category | Use of Licensed or Adapted Music |
Idea Creation
|
NOMADS Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The film is a dramatisation of that feeling you get when you do something good, in this case, recycle your plastic waste. When you do good, you feel good.
Tell the jury about the choice of music track.
I Feel Good by James Brown encapsulates the exact sentiment we needed for this commercial.
After securing permission from the James Brown estate, we did a talent search and held multiple additions in the UAE, US, UK and South Africa to find the right musicians who could re-create the original live performance as faithfully as possible.
We then did the same search and set of auditions for a singer that could accurately reproduce James Brown's version of I Feel Good, that he himself never recorded twice the same way.
Credits
Dylan Kidson |
Nomads Agency |
Writer, Creative Director |
Philip Ramage |
Nomads Agency |
Art Director, Creative Director |
Ashleigh Albertyn |
Nomads |
Strategy Director |
Dominic Kiew-Smith |
Nomads |
Group Account Director |
Scott Maxwell |
Nomads |
Account Director, MD |
Brenda Dsa |
Nomads |
Agency Producer |
Amy Allais |
Dejavu |
Director |
Toni El Khazen |
Dejavu |
DOP |
Rob Schroder |
Robroy Music |
Music Arrangement & Production |
Timothy Moloi |
Robroy Music |
Music Artist |
Natalie Fisher |
Dejavu |
Choreographer |
Zeynep Özbayrak |
Dejavu |
Art Director |
Gizem Karakaya |
Dejavu |
Wardrobe Stylist |
Manasavi Gosalia |
Dejavu |
Executive Producer |
Steve Gerges |
Dejavu |
Producer |
Kaan Acemi |
Dejavu |
Line Producer |
Christ Yachouh |
Dejavu |
Production Manager |
Mary Abu Akl |
Dejavu |
Post Producer |
Nicolas Khoury |
Dejavu |
Editor |
Tugce Saymanli |
Dejavu |
Casting Director |
Menna Zaki |
PepsiCo |
Client |
Tala Alem |
PepsiCo |
Client |