Brand | BWM |
Product/Service | BMW RAMADAN FILM |
Entrant | SERVICEPLAN Dubai, UNITED ARAB EMIRATES |
Category | Use of Original Music |
Idea Creation
|
SERVICEPLAN Dubai, UNITED ARAB EMIRATES
|
Production
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The story is about a young father who is struggling with the heartbreaking memories of his older brother, with whom he has had a falling out years ago.
It is Ramadan now and feelings and emotions are heightened.
He goes to pick up his son from school and sees his son playing with his brother’s son, the little boy’s cousin.
This reminds him of when he and his brother were young. And the emotions start to bubble up. He bumps into his brother outside the school but is callously snubbed by him. Visibly disturbed by this, and thinking there’s no way back for them, he reminisces through an old family scrap book.
The denouement portrays a powerful moment of reconciliation where forgiveness wins over stubbornness and pride, as the older brother breaks family tradition to make amends with his younger brother.
Cultural / Context information for the jury
We live in a time where individuality is on the rise. The Middle-East is no exception. Affluence and modernity have brought great progress to the region, but it has also taken its toll on relations and family dynamics. The people of the GGC are proud and deeply passionate but also very private. It's not easy to be vocal or expressive about one's sentiments within the community. Family feuds/disagreements tend to linger on passively. If there was ever a time to broach this subject, it was the Holy Month of Ramadan. BMW, a historically beloved brand amongst the locals, boldly but delicately started a conversation in the right direction.
Tell the jury about the creation of the original music track.
A full-length original track was composed to accompany the film. The track, with its touching vocals and pensive lyrics played the role of a second lead in the film.
The contemplative piano underscore sets the tension straight from the get go. Much like the visuals, it then seamlessly transitions to a mood that's more optimistic with a sense of release and understated joy. We wanted the track to have a lived-in feel that stirs a sense of nostalgia. We believe we were successful in achieving in this effect and tie the screenplay with the sound as if they were born together.
The track was also made available for free on Spotify, Deezer and Anghami owing to thousands of people asking for it on our social media channels.
Credits
Jason Romeyko |
Serviceplan |
Global ECD/Creative leader |
Nathalie Shardan |
Serviceplan |
General Manager |
Wayne Fernandes |
Serviceplan |
Concept/Creative leader |
Victor Farias |
Serviceplan |
Concept/Creative leader |
Khalil Hadad |
Serviceplan |
Arabic Copywriter |
Ona Johnson |
Serviceplan |
Project Manager |
Frances Bonifacio |
Serviceplan |
Strategist |
Sune Sorensen |
Shoot Happens |
Director |
Niels Thastum |
Niels Thastum |
DOP |
Lucas Duque |
Sonido Antro |
Music |
Eddy Rizk |
Big Kahuna films |
Executive Producer |
Maya Abdul |
Big Kahuna films |
producer |
Claudia Ibrahim |
Big Kahuna films |
Post producer |
Sebastien Leclerc |
Big Kahuna films |
Editor |
Links
Video URL