2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

In this original documentary series, we brought 8 completely different artists, from opposing backgrounds, together to collaborate and create unique masterpieces. Each artist was given the tough task of creating art within 72 hours and with a counterpart they had never seen or worked with before. The end result: impressive, one-of-a-kind works of art and proof that a combination of cultures and styles can lead to beauty.

Cultural / Context information for the jury

First Abu Dhabi Bank (the largest financial corporation in the UAE) has embraced the "Growing Stronger Together" concept/positioning since its early days. And when it wanted to expand and invest in other markets like India, Egypt, Saudi Arabia, China and so forth, we decided to create content that did much more than a simple TVC. The Create to Grow Stronger series conveys the essence and spirit of the bank's concept in an unconventional way. It joins artists from 3 large Emirates and other countries (the markets the bank is actually investing in) to show that collaboration between the Arabic region and the world can amount in beautiful results.

Tell the jury anything relevant about the edit. Do not name the editor.

Shooting an unprompted, unscripted series is no easy task. But editing it is even harder. Given that over 100 hours of footage was shot, to piece each episode together was like performing a surgery, where the team had to continually strip the episodes down to shorter and shorter lengths, leaving only what was necessary to illustrate the stories beautifully.