HOW TO GROW RICH DURING THE PANDEMIC
Brand | ENBD |
Product/Service | PUBLIC SERVICE AWARENESS |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
EMIRATES NBD Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The film showcases the lavish lifestyle of a man who has grown terribly rich during the pandemic very easily. He has actually written a best-selling book HOW TO GROW RICH DURING THE PANDEMIC. He considers himself to be an artist though, not just a writer. He is a multitalented guy who is a banker one day, and the founder of a charity the next. He talks to us about his inspirations in life, his beliefs and philosophy. He even develops his own vaccine and sells it for just $500 a pop. Driven by ego and led by greed, he believes his book will help his fans prosper easily during any pandemic, but before he could taste literary success, the police nab him for online fraud.
Cultural / Context information for the jury
The UAE didn’t just face the Covid-19 pandemic, it also grappled with a cyber pandemic at the same time. Online phishing attacks increased by a whopping 250% in the UAE during the pandemic with 600,000 attacks reported in Q2 alone.
Fraudsters preyed on the confusion, doubt and fear among people and posed as banks, airlines offering flight refunds, hospitals looking for extra staff, charities, vendors and suppliers, and more to steal people’s bank account and personal details.
As the leading bank in the region, Emirates NBD decided to take a stand against phishing for not just banks, but every single industry affected by it in the UAE and across the world. How To Grow Rich During The Pandemic aims to not only entertain but educate people about online fraud and how to protect themselves against it.
Provide the full film script in English.
1.INTRO
Film opens on the wide shot of a palatial house.
AUTHOR’s VO:
Money is a burden.
2.INT.LIVING ROOM.NIGHT
The camera swoops over a table that has stacks of cash, gold bars, jewelry and more on it. A blurry figure emerges at the end of the table.
CUT TO: A glorious painting of a man.
AUTHOR’s VO:
So, I relieve people of it.
3.INT.MAKESHIFT LIBRARY.DAY
The AUTHOR points to a book.
AUTHOR:
I am James Jefferson, author of the bestselling book HOW TO GROW RICH DURING THE PANDEMIC. Like all great writers, I believe in the power of words. And soon you will too.
4.INT.MIRROR ROOM.NIGHT
The AUTHOR is clad in an outrageous robe and massaging his cheeks in a rhythmic fashion.
AUTHOR’s VO:
I’m an artist who becomes the characters he’s pretending to be.
5.EXT.GARDEN.DAY
The AUTHOR is playing golf. Security guard LARRY is standing nearby. The AUTHOR takes a break to make a call.
AUTHOR:
Hello, sir! I’m calling from Central Bank.
6.EXT.SOLARIUM.NIGHT
The AUTHOR is inside a solarium. He makes another call.
AUTHOR:
Yes, this is the Immigration Department.
7.EXT.YOGA CORNER.DAY
The AUTHOR is doing yoga. LARRY is guarding him. He makes a third call.
AUTHOR:
This is the POLICE! Nothing alarming, but…
8.CUT BACK TO: EXT.GARDEN.DAY
The AUTHOR continues with his call.
AUTHOR:
We’re updating our computer system due to Covid-19.
9.CUT BACK TO: EXT.SOLARIUM.NIGHT
The AUTHOR continues with his call.
AUTHOR:
We require your account number to update your visa.
10.CUT BACK TO: EXT.YOGA CORNER.DAY
Wide shot of the AUTHOR doing yoga.
AUTHOR’s VO:
Once you gain people’s trust…
11.CUT BACK TO: INT.MIRROR ROOM.NIGHT
The AUTHOR is looking into the mirror.
AUTHOR:
everything becomes easy!
12.EXT.COMPOUND/SEATING AREA.DAY
The AUTHOR is addressing a small audience of thugs who also wish to become ‘self-made tycoons’ like him. It’s a seminar to promote his book.
AUTHOR:
Who enjoyed lockdown?
A guy raises his hand.
AUTHOR:
Good man. Top man.
We see the faces of the losers in the audience.
AUTUOR:
People are sad. People are confused. But most importantly, people are online!
13. INT.BEDROOM.NIGHT
The AUTHOR is sitting in his lavish bed and typing something on his laptop.
AUTHOR:
Last week I set up a charity to save Covid-infected children…woohoohoo!
He turns to us.
AUTHOR:
Thank you, you generous people.
14.CUT BACK TO: INT.MIRROR ROOM.NIGHT
The AUTHOR is performing a weird facial ritual.
AUTHOR’s VO:
Great art transforms people.
15.EXT.CAR/ROAD.DAY
The AUTHOR is sitting in the backseat of a luxurious car enjoying a banana. He points to a homeless man across the street.
AUTHOR’s VO:
For example, Gerald here had $240K set aside for investments.
The AUTHOR throws the banana peel in front of the homeless man.
AUTHOR’s VO:
Now, he has that!
16.INT.LIVING ROOM.DAY
The AUTHOR is looking outside a window lost in thought. There’s an open book kept in front of him.
AUTHOR:
Sometimes when I get nostalgic, I play the Nigerian Prince.
CUT TO: Close up of a page.
It reads: MY CLASSICS
The Nigerian Prince
AUTHOR:
But it’s beneath me now.
17.EXT.OUTSIDE COMPOUND.DAY
Some people (security guard LARRY among them) have gathered outside the gates of the AUTHOR’s mansion. A “nurse” is vaccinating them one by one as the author stands nearby keeping an eye on the proceedings.
AUTHOR’s VO:
I have also ventured into making vaccines now.
CUT TO: The AUTHOR.
AUTHOR:
500 dollars a pop.
The nurse injects LARRY.
NURSE:
Next!
CUT TO: The AUTHOR.
AUTHOR:
Easy!
18.INT.HALL.DAY.
The AUTHOR and his maid, a small and stocky lady, are staring at a security guard who is lying flat on the carpet. He asks the maid.
AUTHOR:
Is Larry napping?
MAID:
That’s Tommy. He take your vaccine.
19.INT.MAKESHIFT LIBRARY.NIGHT
The AUTHOR is sitting next to the book HOW TO GROW RICH DURING THE PANDEMIC.
AUTHOR:
This book will help my fans prosper during any pandemic. Easy!
Just then the maid comes running in.
MAID:
Police!
The terrified AUTHOR panics.
AUTHOR:
Somebody’s leaked our address. You just can’t trust anybody anymore!
20.EXT.COMPOUND.NIGHT
SFX: Incoming police helicopter’s rotor
The AUTHOR runs outside in an attempt to escape. His hair is violently flapping in the air.
But soon he realises there’s nowhere to hide. He is surrounded by the police. Just then his wig flies off.
AUTHOR:
Only buy original copies of the book.
SUPER:
DON’T MAKE A FRAUDSTER’S JOB EASY.
NEVER SHARE YOUR PASSWORD OR CVV
NEVER WIRE MONEY WITHOUT VERIFICATION
NEVER MAKE A DONATION WITHOUT VERIFICATION
A PUBLIC SERVICE MESSAGE BY
EMIRATES NBD (logo)
END
Credits
Liz Taylor |
Leo Burnett |
Global Chief Creative Officer |
Rafael Augusto |
Leo Burnett Dubai |
Concept, Creative Direction |
Farhan Siddiqui |
Leo Burnett Dubai |
Concept, Script & Copywriting |
Aditi Shah |
Leo Burnett Dubai |
Concept & Art Direction |
Haytham Lamah |
Leo Burnett Dubai |
Arabic Copywriting. |
Pooja Beri |
Leo Burnett Dubai |
Strategic Planning |
Lama Mosallem |
Leo Burnett Dubai |
Planning |
Shereen Mustafa |
Leo Burnett Dubai |
Production |
Judy Lamaa |
Leo Burnett Dubai |
Producer |
Samer Shoueiry |
Leo Burnett |
COO |
Joelle Jammal |
Leo Burnett Dubai |
Deputy Managing Director |
Sonal Chaddha |
Leo Burnett Dubai |
Client Servicing |
Soraya Jomaa |
Leo Burnett Dubai |
Client Servicing |
Vikram Krishna |
Emirates NBD |
Client |
Moadh Bukash |
Emirates NBD |
Client |
Mai Cheblak |
Emirates NBD |
Client |
Wajd Al Hashmi |
Emirates NBD |
Client |
Nalle Sjöblad |
Dejavu |
Film Director |
Pasi Pauni |
Dejavu |
Director of Photography |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Steve Gergess |
Dejavu |
Producer |
Kaan Acemi |
Dejavu |
Producer |
Ogan Kockan |
Dejavu |
Producer |
Mary bou Akl |
Dejavu |
Post Producer |
Pasi Pauni |
Dejavu |
Cinematographer |
Arzu Kadak |
Dejavu |
Production Designer |
Cem Ece |
Dejavu |
Production Designer |
Secilay Dogan |
Dejavu |
Wardrobe Stylist |
Kharmel Cochrane |
Dejavu |
Casting |
Tugce Sagmanlı |
Dejavu |
Casting |
Akseli Soini |
Dejavu |
Music & Sound Design |
Johannes Salonen |
Dejavu |
Editing |
Rizwan Maple |
Dejavu |
Editing |
Petri Falkenberg |
Dejavu |
Color Grading |
Grade One Helsinki |
Dejavu |
Color Grading |
Pradosh Chandran |
Dejavu |
Online & Retouching |
Kevin Vincent |
Dejavu |
Online & Retouching |
Shutterstock Images |
Shutterstock.com |
Images for social |
Links
Social Media URL