2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist explaining how to make an orange cake to his fans. Quickly we realise that our protagonist has no idea what he's doing and basically says "you get any normal sponge cake and slice it open sideways, like you would a sandwich, and insert the oranges, just like CD cassette." As our protagonist continues to explain further, a visual of a phone appears Googling an orange cake recipe followed by a voiceover asking, "want to know any recipe? Ask Google."

Cultural / Context information for the jury

For this series of copies, we start off with our protagonist claiming to show his fans how to do something but we quickly notice he's obviously showing a completely wrong way to do it. This is a very cultural thing in Egypt where very few people will tell you they don't know the answer to something and will instead proceed to explain something to you they know nothing about. The term in Arabic is "fahlawa" which would be considered a verb, the protagonist here is a "fahlawee". Both words pronounced with a soft H, not the harsh Arabic H.