Brand | VODAFONE EGYPT |
Product/Service | VODAFONE PLUS |
Entrant | WUNDERMAN THOMPSON Cairo, EGYPT |
Category | Production Design / Art Direction |
Idea Creation
|
WUNDERMAN THOMPSON Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Our film starts by seeing a trending TikTok video recently released by a local influencer, who sings about ‘how to crack an egg,’ in his kitchen. It tricks the viewer into thinking that it is the actual content then reveal a visual trick a few seconds in, where the kitchen starts to suddenly rotate 360 degrees. The influencer adapts and continues naturally while we zoom out of the phone in the hands of a sleeping girl who is tossing and turning, but the content is still playing.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
In order to mimic the exact phone movement in our hero’s hand of tossing and turning while she is asleep, it was crucial to apply the most accurate mechanism.
An exact replica of the content’s real set was built inside a giant steel wheel so we can rotate the whole set 360 degrees. Several rehearsals had to be arranged and conducted, in order to prepare our internet celebrity to move against the set’s rotation and sync his dance rhythm with the set’s speed so he doesn’t fall.
With the COVID outbreak, and all airports shutting down, we had to adapt and go the lengths of building the first-of-its-kind sets in the region at a tight time and budget whilst ensuring the safety of our internet celebrity.
Credits
Mai Azmy |
Wunderman Thompson |
Management |
Hassan El Sada |
Wunderman Thompson |
Management |
Mohamed Fouad |
Wunderman Thompson |
Executive Creative Director |
Heba Hosny |
Wunderman Thompson |
Business Lead |
Marwa Khalifa |
Wunderman Thompson |
Associate Creative Director |
Farah Sultan |
Wunderman Thompson |
Associate Creative Director |
Heidi Felfella |
Wunderman Thompson |
Business Lead |
Tarek Lawaty |
Wunderman Thompson |
Business Lead |
Karim Koura |
Wunderman Thompson |
Digital Business Lead |
Mohammed El Zayat |
Independent |
Director |
Khaled Zaki |
Good People Productions |
Executive Producer |
Links
Video URL