Brand | ZAIN |
Product/Service | ZAIN FIBER INTERNET |
Entrant | ADPRO JORDAN Amman, JORDAN |
Category | Use of Original Music |
Idea Creation
|
ADPRO JORDAN Amman, JORDAN
|
Media Placement
|
ADPRO JORDAN Amman, JORDAN
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Shot in a strange and surreal manner, the film follows the story of a gamer waiting for his internet connection to load. Exaggerating the loading time when trying to boot up a game, a teenager turns into septuagenarians in a single cut. Darkly comedic, "The Gamer" watches in defeat as his avatar is stuck with a rotating wheel, caught in a lag time loop. He stares at the screen, entranced, and when he finally gives up he’s turned into someone’s grandfather. The loading sign haunts him through his house, appearing in a photo album, one someone's t-shirt, outside the window and even showing up under the wallpaper, a strangely haunting turn that leaves him breaking down.
Cultural / Context information for the jury
No matter your age, Jordanian's use the term "it's giving me gray hair" for all situations slow and frustrating, and often refer to the term while complaining to network providers about their slow or dropped internet connectivity on their social media platforms.
Tell the jury about the creation of the original music track.
Inspired by an old time classic, the music track is a reinvention of Scorpio's hit "Still Loving You," yet follows the story of a man desperately trying to connect to the internet. The song is an ode to youth, a rallying cry and a symphony to connecting to the internet and staying young.
Credits
Rana Hamarneh |
Adpro Communications |
Executive Creative Director |
Rami Qaddoumi |
Adpro Communications |
Creative Director |
Tarek Khoury |
Adpro Communications |
Creative Director |
Mohammed Raquban |
Adpro Communications |
Senior Art Director |
Laith Faraj |
Adpro Communications |
Strategy Director |
Ahmad Dada |
Adpro Communications |
Account Director |
Rizek Jildeh |
Adpro Communications |
Account Manager |
Haya Naber |
Adpro Communications |
Account Executive |
Shantal Abu-Sharar |
Zain Jordan |
Marketing Director |
Azzam Abu-Hanieh |
Zain Jordan |
Marketing Manager |
Links
Video URL