2020/2021 Winners & Shortlists

THE GUITARIST

BrandZAIN
Product/ServiceZAIN FIBER INTERNET
EntrantADPRO JORDAN Amman, JORDAN
CategoryUse of Original Music
Idea Creation ADPRO JORDAN Amman, JORDAN
Media Placement ADPRO JORDAN Amman, JORDAN
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

Shot in a strange and surreal manner, the film follows the story of a guitarist watching a concert and following the rhythm with her instrument waiting for her internet connection to load. Exaggerating the loading time when trying to boot up the live stream, a teenager turns into septuagenarians in a single cut. "The Guitarist" watches in defeat as her avatar is stuck with a rotating wheel, a loading sign, caught in a lag time loop. She stares at the screen, entranced, and when she finally gives up she's turned into someone’s grandmother. Unhindered, in shock and in awe, she seizes to move, frozen against a fast moving world, just like her connection, she misses out on it all, the party, the friends and the gatherings. She is robbed, but unbothered, someone gets her hair done, her friends bust a move, but she doesn't flinch, and ultimately cutting a scene.

Cultural / Context information for the jury

No matter your age, Jordanian's use the term "it's giving me gray hair" for all situations slow and frustrating, and often refer to the term while complaining to network providers about their slow or dropped internet connectivity on their social media platforms.

Tell the jury about the creation of the original music track.

Inspired by an old time classic, the music track is a reinvention of Scorpio's hit "Still Loving You," yet follows the story of a man desperately trying to connect to the internet. The song is an ode to youth, a rallying cry and a symphony to connecting to the internet and staying young.

Credits

Name Company Role
Rana Hamarneh Adpro Communications Executive Creative Director
Rami Qaddoumi Adpro Communications Creative Director
Tarek Khoury Adpro Communications Creative Director
Mohammed Raquban Adpro Communications Senior Art Director
Laith Faraj Adpro Communications Strategy Director
Ahmad Dada Adpro Communications Account Director
Rizek Jildeh Adpro Communications Account Manager
Haya Naber Adpro Communications Account Executive
Shantal Abu-Sharar Zain Jordan Marketing Director
Azzam Abu-Hanieh Zain Jordan Marketing Manager
Sarah Touma Good People Films Executive Producer
Chantal El-Haber Good People Films Associate Producer
Samir Siryani Good People Films Director
Pierre Mouarkech Good People Films Director Of Photography
Maria Succar Good People Films Post Production Manager
Cedric Kayem Good People Films Composer and Vocalist
Balal Hibri Lucid Post Grading
Assaad Khoueiry Good People Films Art Director
Michella Bteich Good People Films Wardrobe Manager and Stylist
Nadyn Chalhoub Good People Films Song Writer
Links
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