Brand | ZAIN |
Product/Service | ZAIN FIBER INTERNET |
Entrant | ADPRO JORDAN Amman, JORDAN |
Category | Use of Original Music |
Idea Creation
|
ADPRO JORDAN Amman, JORDAN
|
Media Placement
|
ADPRO JORDAN Amman, JORDAN
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Shot in a strange and surreal manner, the film follows the story of a guitarist watching a concert and following the rhythm with her instrument waiting for her internet connection to load. Exaggerating the loading time when trying to boot up the live stream, a teenager turns into septuagenarians in a single cut. "The Guitarist" watches in defeat as her avatar is stuck with a rotating wheel, a loading sign, caught in a lag time loop. She stares at the screen, entranced, and when she finally gives up she's turned into someone’s grandmother. Unhindered, in shock and in awe, she seizes to move, frozen against a fast moving world, just like her connection, she misses out on it all, the party, the friends and the gatherings. She is robbed, but unbothered, someone gets her hair done, her friends bust a move, but she doesn't flinch, and ultimately cutting a scene.
Cultural / Context information for the jury
No matter your age, Jordanian's use the term "it's giving me gray hair" for all situations slow and frustrating, and often refer to the term while complaining to network providers about their slow or dropped internet connectivity on their social media platforms.
Tell the jury about the creation of the original music track.
Inspired by an old time classic, the music track is a reinvention of Scorpio's hit "Still Loving You," yet follows the story of a man desperately trying to connect to the internet. The song is an ode to youth, a rallying cry and a symphony to connecting to the internet and staying young.
Credits
Rana Hamarneh |
Adpro Communications |
Executive Creative Director |
Rami Qaddoumi |
Adpro Communications |
Creative Director |
Tarek Khoury |
Adpro Communications |
Creative Director |
Mohammed Raquban |
Adpro Communications |
Senior Art Director |
Laith Faraj |
Adpro Communications |
Strategy Director |
Ahmad Dada |
Adpro Communications |
Account Director |
Rizek Jildeh |
Adpro Communications |
Account Manager |
Haya Naber |
Adpro Communications |
Account Executive |
Shantal Abu-Sharar |
Zain Jordan |
Marketing Director |
Azzam Abu-Hanieh |
Zain Jordan |
Marketing Manager |
Sarah Touma |
Good People Films |
Executive Producer |
Chantal El-Haber |
Good People Films |
Associate Producer |
Samir Siryani |
Good People Films |
Director |
Pierre Mouarkech |
Good People Films |
Director Of Photography |
Maria Succar |
Good People Films |
Post Production Manager |
Cedric Kayem |
Good People Films |
Composer and Vocalist |
Balal Hibri |
Lucid Post |
Grading |
Assaad Khoueiry |
Good People Films |
Art Director |
Michella Bteich |
Good People Films |
Wardrobe Manager and Stylist |
Nadyn Chalhoub |
Good People Films |
Song Writer |
Links
Video URL