2020/2021 Winners & Shortlists

THE STREAMER

BrandZAIN
Product/ServiceZAIN FIBER INTERNET
EntrantADPRO JORDAN Amman, JORDAN
CategoryUse of Original Music
Idea Creation ADPRO JORDAN Amman, JORDAN
Media Placement ADPRO JORDAN Amman, JORDAN
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

Exaggerating the loading time when trying to boot up a streaming service, a teenager turns into a septuagenarian in a single cut. “The Streamer” watches in defeat as his avatar is stuck with a rotating wheel, a loading sign stuck on the TV is caught in a lag time. He stares the screen, entranced, the sorrow finally hits him and turns him into someone’s grandfather - the loading time simply feels endless. We then see him across the house, asleep, awake, with no appetite, depressed and leaning against the wall, looking outside a window and pushing a birthday cake of the table mid celebration. He’s so frustrated and down that his wrath is felt by an oil painting on the wall.

Cultural / Context information for the jury

No matter your age, Jordanian's use the term "it's giving me gray hair" for all situations slow and frustrating, and often refer to the term while complaining to network providers about their slow or dropped internet connectivity on their social media platforms.

Tell the jury about the creation of the original music track.

Inspired by an old time classic, the music track is a reinvention of Scorpio's hit "Still Loving You," yet follows the story of a man desperately trying to connect to the internet. The song is an ode to youth, a rallying cry and a symphony to connecting to the internet and staying young.

Credits

Name Company Role
Rana Hamarneh Adpro Communications Executive Creative Director
Rami Qaddoumi Adpro Communications Creative Director
Tarek Khoury Adpro Communications Creative Director
Mohammed Raquban Adpro Communications Senior Art Director
Laith Faraj Adpro Communications Strategy Director
Ahmad Dada Adpro Communications Account Director
Rizek Jildeh Adpro Communications Account Manager
Haya Naber Adpro Communications Account Executive
Shantal Abu-Sharar Zain Jordan Marketing Director
Azzam Abu-Hanieh Zain Jordan Marketing Manager
Sarah Touma Good People Films Executive Producer
Chantal El-Haber Good People Films Associate Producer
Samir Siryani Good People Films Director
Pierre Mouarkech Good People Films Director Of Photography
Maria Succar Good People Films Post Production Manager
Cedric Kayem Good People Films Composer and Vocalist
Balal Hibri Lucid Post Grading
Assaad Khoueiry Good People Films Art Director
Michella Bteich Good People Films Wardrobe Manager and Stylist
Nadyn Chalhoub Good People Films Song Writer
Links
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