2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

We see a smartphone start charging. Then the Song kicks in and the lyrics takes us through a comparison. The charging on the phone is the fastest ever. It charges faster than .. realme 7 is the fastest charging phone in Egypt. Faster than socks shrink. Faster than your belly gets big. Faster than the way you talk. Faster than your mom's flipflop flying through the air. Faster than your dance moves on TikTok. Faster than any trend blowing up on Facebook. Faster than Bruce Lee's ping pong moves. Faster than Muhammad Ali in the ring. Faster than the African cheetah. Faster than the African wing. Faster than your girl’s mood swings. Faster than you respawn (on PubG) realme 7 series is the fastest charging phone in Egypt. 65 Watt Super Dart Charge. realme is the real deal.

Cultural / Context information for the jury

"Faster than socks shrink" refers to the poor quality pf socks in Egypt. After the first wash it shrinks. "Faster than your mom's flipflop flying through the air" refers to Egyptian moms who quite regularly throw their flipflops at their kids. It is a cultural reference. "Faster than the Negrican Wing" refers to Mohamed Salah the famous Egyptian footballer and his hometown Negrick. Faster than you respawn. (Too soon) refers to when you get killed quickly on PubG, a very popular mobile game in Egypt.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

Since the film had many references to iconic figures in pop culture such as Bruce Lee, Muhammad Ali, and Mohamed Salah. We made sure the art direction and production design of the sequences matched how we remember these legends. We had to find lookalikes with incredible resemblance to the stars. For the Bruce Lee sequence, we built a set that matched the viral video of Bruce Lee playing ping-pong. For the Muhammad Ali sequence, we made sure the art direction matched the photographs of the iconic boxer from the 60's. In the Mohamed Salah sequence, we actually switched to an anime style that mimicked that of "Captain Tsubasa" aka "Captain Majid", a Japanese show that was extremely popular in Egypt back in the day.