2020/2021 Winners & Shortlists

HABIBI DUNK

BrandDUBAI FUTURE FOUNDATION
Product/ServiceNIKE SB
EntrantTHREE59 MEDIA Dubai, UNITED ARAB EMIRATES
CategoryEditing
Idea Creation THREE59 MEDIA Dubai, UNITED ARAB EMIRATES
Production THREE59 MEDIA Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

This film is featuring Peter Ahn the owner of Frame Cafe and the designer of Nike Habibi Dunk Skate shoes. In this film Peter took us through his idea, inspiration and the design concept of the shoes.

Cultural / Context information for the jury

The project name is Habibi Dunk, the word 'Habibi' means 'my love' or 'my dear' in the local dialect and is used in the same way as 'dear' is used in English conversation. For example. I call my friend Amir (37 single Male) "habibi" which means: my dear Amir.

Tell the jury anything relevant about the edit. Do not name the editor.

In this film, all we had is one day to shoot and edit in two days. The idea behind the edit style 'mixed medium' is to highlight the creative story behind the shoes design and complete the storytelling visually. Reflecting the real person behind the design, his real life and real inspiration

Credits

Name Company Role
Mahmoud Alkhawaja THREE59 Creative Director
Joris Bosdriesz J. Bosdriesz Director, Editor
Tariq Hamam Three59 Executive Producer
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