2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Our film shows a brand new MG5 pulling up in a gas station, the owner gets out to grab something while his three friends stay in the car, a soon as he leaves they start to wonder how could he afford such a luxurious car, cause what’s more fishy than sudden wealth? Every time they lay their eyes on one of the car’s impressive features they start making assumptions of how he got the car and accuse him of illicit gain like “his dad must be a mobster”, “he must have found himself a sugar mama”, as soon as he comes back they stop and start hyping him up and congratulating him on the new car. Closing with the tagline “Make Them Wonder” and the surprisingly low price of the car on screen

Cultural / Context information for the jury

Egyptians are known to jump into conclusions whenever someone buys something expensive especially when that thing is out of the league of what they can afford, always making assumptions and accusing the person of illicit gain, we used that insight in our favor by creating a film showcasing a situation familiar to all Egyptians; the talk behind someone’s back when they buy something expensive.

Tell the jury about the casting process.

Our cast was handpicked to move away from the cliche look of teenage models in ads. We chose four teenagers that look like everyone’s group of friends to resonate with our audience. The challenge was to cast a group of friends that have chemistry between them while each has his own character; The funny friend in the front seat Exploring all the car’s features, the nihilist in the backseat and the third friend who doesn’t say much but has eyes full of envy.