2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

What kind of bank can not be robbed? A smart branch. We developed a comedy-centric film revolving around a bank robbery with 3 masked thieves attempting a mass theft. Instead they find nothing but a security guard; which unfolds how they will not be able to win millions of cash as its automated and not human - led. Through comedy, the easiest way to Egyptian's hearts & minds we explain how the smart branches work.

Cultural / Context information for the jury

Explaining how a smart automated branch works is quite hard to a cash-led unbanked society (Egypt only has a 12% financial inclusion). We conducted a dip stick research and ran an online search trends report on what people understand on smart banking; and not to our surprise the answer was close to none. The mass generation of Egyptians have not yet been introduced to smart banking; only those that travel and bank abroad - which comprise a very small sect of the society. The breakthrough moment was when we realized that the easiest way to get through is just to explain the basics of smart banking, with a twist - ROBBERS!

Tell the jury anything relevant about the direction. Do not name the director.

The art direction was very simple, authentic & realistic. The conversation between the cast of the film uses subtle humor and sarcasm, very close to Egyptians heart.