2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A07 Corporate Social Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Silver
A09 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
Short List
B01 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Bronze
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B04 Use of Print or Outdoor
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C01 Guerrilla Marketing & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Gold
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D02 Use of Mobile
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
D03 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E02 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
F01 Integrated Campaign led by Promo & Activation
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
Short List
F02 Low Budget / High Impact Campaign
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Short List