|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A02 Durable Consumer Goods, including Cars
|
CAMELPOWER
NISSAN / DESERT LINEUP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A07 Corporate Social Responsibility
|
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
A08 Public Sector
|
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM |
McCANN INDIA Mumbai |
INDIA |
Silver
|
|
A09 Charities & Non-profit
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE |
OGILVYONE Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B01 Use of Ambient Media: Small Scale
|
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM |
McCANN INDIA Mumbai |
INDIA |
Bronze
|
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B04 Use of Print or Outdoor
|
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
Gold
|
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D02 Use of Mobile
|
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
D03 Use of Social Platforms
|
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E02 Sponsorship & Partnerships
|
CAMELPOWER
NISSAN / DESERT LINEUP |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
|
F01 Integrated Campaign led by Promo & Activation
|
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD |
J. WALTER THOMPSON CAIRO |
EGYPT |
Short List |
|
F02 Low Budget / High Impact Campaign
|
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM |
McCANN INDIA Mumbai |
INDIA |
Short List |